Maggie Gyllenhaal has posed in handcuffs and sexy lingerie for a new underwear campaign.
Blog: This is why she's hot
Maggie, who has replaced supermodel Kate Moss as the new face of lingerie giant Agent Provocateur, has sent pulses racing after steamy shots of her in the bath and writhing on a rug were released.
Serena Rees, co-founder of Agent Provocateur, said: "Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike."
In one shot, Maggie wears a black bra, small corset and tiny panties as she sits open-legged with her arms handcuffed to a chair.
In another image, the actress frolics in a bubble bath wearing a striped all-in-one black outfit, while another picture sees Maggie lying on her back wearing a black corset and suspenders as she 'whispers' coyly into a vintage telephone.
The sexually-charged images are part of 'Lessons in Lingerie', the first in a series of erotic fiction books entitled The Adventures of Miss A.P.
The next book, Lady of the Manor, will be released in November.
Burlesque star Dita Von Teese and Kylie Minogue have featured in previous Agent Provocateur campaigns.
Maggie is accustomed to making the most of her sex appeal.
She first grabbed cinemagoers attentions after starring in 2002 black comedy Secretary - in which she played a personal assistant who loved being spanked by her boss.
The 29-year-old actress, who is engaged to actor Peter Sarsgaard, gave birth to the couple's daughter Ramona last October.
- Z_Bang! Showbiz
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