Beyonce's bizarre name change

Reuters

Last updated 15:43 23/10/2008

NAME CHANGE: Beyonce wants to be known by her new name - Sasha Fierce.

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Just like the Seinfeld episode where George wanted everyone to call him "T-Bone," Beyonce Knowles would like to be known by a bold new name.

The R&B singer has christened herself "Sasha Fierce" for her new double album, I Am ... Sasha Fierce, due in US stores on November 18, and has released a lengthy justification for the comical moniker.

"I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am," the former Destiny's Child frontwoman said in a statement.

"Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I'm working and when I'm on the stage."

Additionally, she has set up a cryptic MySpace page that gives a "lucky person" the opportunity to receive a personal message and a gift bag valued at US$500.

As George found out, nicknames usually do not work when they are self-bestowed.

His colleagues thought he should be called Koko the monkey. In real life, rapper Eminem had better luck with his alter ego "Slim Shady," which he said came to him while he was on the toilet.

Beyonce released her previous solo album, B'Day, to coincide with her 25th birthday in September 2006.

It debuted at No. 1 on the US pop charts and yielded the No. 1 single Irreplaceable.

I Am ... Sasha Fierce will be distributed by Columbia Records, a unit of Sony Corp's Sony Music Entertainment.

* What do you think of Beyonce's name change? Post your comments below.

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151 comments

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MyYellowPorcshe #151 05:26 pm Jan 28 2009

I like her name change. But I really like Beyonce! If that is the price she has to pay for changing her name. I guess so be it!

Smartieess #150 05:26 pm Jan 28 2009

Noo Dont change Your Name ..

I love the Name Beyonce

Love and Happiness #149 05:26 pm Jan 28 2009

I think she wants to differentiate between her personal life and her professional life. She is claiming that they are two separate personas (doesn't want Beyonce to be the gyrating soul who exposes herself on stage) Please Beyonce, you are who you are!! Beyonce and Sasha are one and the same, accept it.

guest #148 05:26 pm Jan 28 2009

so is her real name sasha or is beyonce the name on her birth certificate? im so confused

Raych #147 05:26 pm Jan 28 2009

i fink thats its cool..! shes making all the big bux anyway..

Jess #146 05:26 pm Jan 28 2009

what does j think about this? lol we'll see how this goes...

Carol Sapp #145 05:26 pm Jan 28 2009

Did Miley Cyrus/Hannah Montana inspire this? It certainly should have been run past her business manager first.

Mandi #144 05:26 pm Jan 28 2009

And Engelbert Humperdinck! Yes, he was the man. That's not his real name; he's from Britain, but that's not his name. There's very few Humperdincks in Britain. He was born Gerry Dorsey, not Engelbert Humperdinck. His parents were not Mr. and Mrs. Humperdinck. They never said,

"What shall we call our son so he does not get the shit kicked out of him at school?"

???We shall call him Engelbert!"

"Good, that'll work!" *Eddie Izzard Quote from Dressed to Kill* Really how did she come up with this name?

vvvvvrain! #143 05:26 pm Jan 28 2009

hahaha u guys crack me up

Guilina #142 05:26 pm Jan 28 2009

C'mon that new name sounds so sh*t.Beyonc?? is a unique and cool name.for alter ego...can't she make the difference as "star Beyonc??" and "good girl Beyonc??"?.please stop that B.

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