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Taking the posh out of Glamour

DAISY DUMAS
Last updated 14:09 03/08/2012
Victoria Beckham
GUEST EDITOR: Victoria Beckham's cover for the issue she took editorial control of.

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She's crafted something of an empire since life as a member of the Spice Girls. Pop songstress, fashion designer, cover girl, mother-of-four - Victoria Beckham seems to have the magic touch.

The 38-year-old can now add guest editor to her impressive hand, since taking the reins of US Glamour magazine's September issue.

And she is confident that has channelled her "cool and edgy" side into the proceedings.

The move is a coup for the magazine, which is confident sales will see a peak similar to that of the 2010 issue covered by VB, though the editing team may not have been so happy with Mrs David Beckham's obsessive nature.

WWD reports that the LA-based mogul described herself as a control freak during the five-month process, which saw her involved in everything from casting to conference calls and layout for the fashion issue.

"I wanted to put my stamp on the magazine," she told the fashion newspaper.

One feature was a shoot of actress Lily Collins wearing a range of hairstyles.

"They were really open to my ideas, like I wanted to show Lily with not a lot of retouching. I have a very strong vision of what I like, and it's cool and a little more edgy."

Despite her fame, Beckham seemed to have no diva-ish tendencies, instead rolling her (impeccably sleek) sleeves up and adding her (impeccably manicured) hands to the glamorous deck, helping to produce a number of features for the magazine.

They include a piece about British band the Wanted and a section about bold eye make-up.

She has also added her stamp in a more tangible way, by once again appearing on the issue's cover.

The "playful" artwork sees a tiaraed Beckham in a bubble bath, flirtatiously blowing suds towards the reader.

She appears to be naked except for the headpiece and a diamond bracelet.

In an accompanying interview, Beckham opened up about never smiling:  "I actually used to smile a lot in pictures. I think I only stopped smiling when I got into fashion. [Laughs.] Fashion stole my smile! I've created this person. And I'm not saying that's not me, but I wouldn't say that's the whole me.... It's an armour that goes up."

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She also revealed that she is in the middle of the second Fifty Shades erotic novel - and gave her mother the first.

"But every time she tries to engage in conversation about it, I kind of dodge the subject. I don't really want to talk to my mother about S&M."

Editor-in-chief Cindi Lieve told WWD that the cover look works well with the recent redesign of the magazine which aims to attract a different kind of reader.

"We are grabbing a girl that didn't consider herself a magazine person before - the 27-year-old who doesn't want to see anything fake or phony."

Whether diamond tiaras in the bathtub qualify as phoney is yet to be seen in sales figures, but the project has clearly given Beckham a taste for the world of glossy magazines - she has said she would consider working as a magazine editor in the future.

Anna Wintour, be afraid.

- Daily Life

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