NZ On Screen names the top 10 Kiwi commercials of all-time video

NZ On Screen

Ad director Tony Williams remembers Telecom's Spot the dog.

NZ On Screen has selected its top 10 Kiwi commercials of all-time - and if you're a NZer over 30 who can't remember at least half of these gems then something is very wrong...

Featuring everyone from Kiwi icons Bruno Lawrence and Barry Crump to legendary guitarist Stevie Ray Vaughan and Hercules actor Michael Hurst, these 10 ads span nearly 40 years of local advertising history, so park the Hilux, grab some Ghost Chips and enjoy some Red Blooded creative genius (in chronological order).

Great Crunchie Train Robbery - Cadbury Crunchie (1975)

Poor old Scotty.

Poor old Scotty.

Hear it once and the tune will be with you forever. Generally accepted as being New Zealand's longest-running TV commercial, this ad features a who's who of 1970s New Zealand acting talent.

Hugo and Holly - Kentucky Fried Chicken (1975)

Ah, the days when KFC weren't afraid to admit what the 'F' actually stood for. This ad was actually animated in Australia but sneaks into the Kiwi top 10 by virtue of being so fondly remembered here.

Dear John - BASF (1981)

Cleverly evoking the MASH TV series, this ad was shot on a shoestring budget with a Wellington quarry standing in for a Korean warzone and silver milk-bottle caps for soldiers' dog-tags.

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Crumpy and Scotty - Toyota Hilux (1982)

If you've seen Hunt For The Wilderpeople and were wondering what the deal was with the red ute called 'Crumpy', then wonder no longer...

Travellin' On - Europa (1988)

Stevie Ray Vaughan playing a bar in Mangaweka? Throw in Midge Marsden, a killer tune and one epic North Island road trip and you have all the ingredients for a classic Kiwi ad.

Bungy Fishing - Instant Kiwi (1989)

Have you got the attitude? Directed by Lee Tamahori, this ad to promote Instant Kiwi probably didn't hurt AJ Hackett's bungy-jumping business any either.

Spot - Telecom (1991-1998)

Bound to be a favourite of your mum's, Telecom's lovable Spot the dog starred in 43 different ads from 1991 to 1998. Spot himself sadly passed away in Sydney in 2000 at the age of 13.

Red Blooded - Lion Red (1993)

From a time when craft beer was yet to make its mark and Lion Red was New Zealand's number one beer, this ad features Michael Hurst as a loud-mouthed, brew-swilling pub yobbo.

Bugger - Toyota Hilux (1999)

This ad that almost didn't get made attracted 120 complaints to the Advertising Standards Authority at the time. They eventually ruled that its use of the word 'bugger' was unlikely to cause serious offence.

Legend (Ghost Chips) - Road Safety (2011)

Spawning countless parodies, memes, T-shirts and more than a million YouTube views, this ad had everyone internalising really complicated situations in their heads.

 - Stuff

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