Dolly magazine to stop print editions after 45 years
More than 45 years after first hitting the shelves, pint copies of teen magazine Dolly will cease.
Bauer Media will stop printing Dolly magazine next month as it moves to a digital-only format.
The 45-year-old title – launched in 1971 – recorded a January to June, 2016, circulation of just 30,010 copies, down from more than 90,000 for the same period in 2012.
"Dolly readers predominantly engage with the brand on digital and social platforms and they do so with greater frequency than is possible with a bi- monthly magazine - this means it's no longer feasible to continue publishing the magazine on a regular basis," Bauer Media CEO Nick Chan said in a statement to Mumbrella on Wednesday.
The magazine is aimed at girls age 13 to 17, and covers celebrity news, gossip, fashion and beauty, and eature articles covering issues faced by girls in that age bracket.
After the demise of the long-running Cleo magazine earlier this year, Bauer Media turned its attention to Dolly with a re-launch in April, introducing a sex-advice section aimed at the lucrative teen market.
However, the last bi-monthly issue will reportedly go on sale on December 5, and will feature members of the Australian band In Stereo on the cover.
"Dolly has played a part in the lives of many Australians over the years, which is why we're delighted its outstanding content continues but now, exclusively, on the channels today's teens prefer to interact with most," Chan said.
Dolly was launched in 1970 by Fairfax in Australia and New Zealand, and Jan Goldie was its first editor.
In 1988 it was bought ACP in 1988.
The current editor is Josephine Rozenberg-Clarke.
- AAP, Stuff