Wellington now has the second only Dr Seuss Art Gallery outside of the United States.
The new gallery - an homage to the creator of Green Eggs and Ham and many other popular children's books - has been opened at 82 Cable St by Ron Epskamp and Sharon Flanagan, who also own the Exhibitions Gallery of Fine Art in Brandon St.
It was officially opened last week by Te Papa chief executive Michael Houlihan.
Trevor Harvey, Australasian curator for the art of Dr Seuss said Audrey Geisel, the 90-year-old widow of Dr Seuss creator Theodore (Ted) Seuss Geisel, was delighted by the new venture, which she saw as a commitment to her late husband's art.
He said Geisel remembered telling her husband "there would come a day when many of his paintings would be seen and he would thus share with his fans another facet of himself, his private self. That day has come. I am glad."
Colliers International leasing specialist Ty Dallas said the presentation of works and branding of the gallery had to comply to strict guidelines from the Dr Seuss Enterprises' office in Chicago.
The gallery, which is just across the road from Te Papa, is 150 square metres with a high stud and wide frontage.
Dr Seuss wrote and illustrated 44 popular books but also did a lot of other work.
The gallery features a newly released limited edition digital pigment print on canvas called The Abduction of the Sabine Woman from a 1930s painting, the largest Geisel ever painted.
The gallery opening was timed to coincide with the World of Wearable Art show.
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