The other day I was in a music store. I picked up this album - thoroughly recommended. A customer was inquiring about Miles Davis' Bitches Brew. He wanted to know if it was available on vinyl and was shown a sealed copy of the latest reissue; a double LP. The price: $59.99. The customer - well, he can't really be called that anymore since he baulked at the price - turned his nose up, "$60! - pfff."
The way I figure it that's a pretty decent/standard deal. We can decide that vinyl is expensive - it's almost never discounted (unless, as we found out recently in Wellington, a store is going out of business). Or we can decide that vinyl is the price it is - and there are a lot of factors involved in landing that LP from England or America or Italy or Germany or Australia to a store in Wellington or Auckland or wherever. We can decide to buy it - or we can decide to not buy it.
Now this non-customer was of course within his rights to refuse the item at $60. But it got me thinking about the price of music. You see, a copy of Bitches Brew (an album that is worth having, if you ask me) will set you back about $50 on CD; maybe even a second-hand copy goes for that these days.
If that's the case I don't think $60 for the double LP is so bad.
But then I'm a vinyl buyer. And I'm a music buyer. I started buying cassette tapes when I was 10. I mowed the lawns for my parents and for my aunty and uncle across the road. I got $10 from each lawn and that $20 went on tapes. Every week I got a new tape or two. I built up my music collection buying brand new cassettes and blank tapes to copy records on to.
I was late to CDs. I bought my first CD in 1992. I still remember my first compact disc: Loaded by The Velvet Underground.
When I moved to Wellington in 1995 I had pretty much given away my tape collection. I kept a few for car-trips but most were dumped; passed off to friends.
I started buying vinyl in 1995 too. But it was mostly CDs. In recent years I've bought more vinyl than CDs; I do of course still receive CDs to review. You might say I get them free - but there is always a cost.
So, I've glossed over my buying history as a way of pointing out that I am happy to pay for music. I always have been.
I'm also a bargain hunter. I'll find things at the cheapest price. I don't like going in to JB HiFi too often though. It smells like a weird mix of new gumboots and old semen. And I am happy to pay a few dollars extra to avoid that smell; to avoid the weird bright lights and spam-styled price stickers alerting you to something you've never needed for half the price you figured you'd never have to pay. I have bought from there though - because a Lou Reed documentary for $2.99 is still roughly $17 cheaper than I would find it for anywhere else. I'll take the smell for a $3 DVD once or twice a year.
But back in the CD-buying days, back when I would buy three or four a week, sometimes more, price was definitely a factor. I worked in a store and got staff-discount but I still bought from other stores if I found something I wanted. The price being right - well, that was an occasional bonus. If it was something I really wanted I paid the money. And I still will.
I have records I love that have cost me $2 - Trini Lopez's Live at PJ's, say. And I have records that have cost me close to $200 - a box-set of Daniel Johnston LPs - that I have yet to unwrap and play. I will open them and play them at some stage. And I'm sure I'll love them. It was not possible to get the box-set for $2. It was possible to get Trini for that. You pay the price if you think the price is fair. The Trini Lopez album pops and squeaks and that is okay. (You might say that so does Trini anyway.) It's a $2 LP. It's given me more pleasure than some of the LPs I've spent $30-40 on.
Now I don't download music very often. I only ever do it through iTunes at a cost - or for work. And my reason for not downloading is mostly because I don't need to. I am getting a lot of music through my own purchases and through reviewing. I only download music, funnily enough, because record labels now send download links instead of sample CDs. They want you to describe their product - for review, for promotion (in their eyes) and they won't give you the actual product. That's another story.
But I wonder if downloading can be blamed entirely for people refusing to pay a particular price. It's certainly not the focus of what I am writing about. I'm writing about the value of buying music. If you use the argument that a retailer forces you to download because they are charging too much, you have to admit that you are not actually getting the same product. You are getting a version of it; it's not the same experience.
You can buy through iTunes and receive the files; it might come with a "digital booklet" - but it is not the same as owning the CD or the LP. Sure, you've got the music and if that is all you wanted fine. You've also paid the price that iTunes or whatever site is charging - but it is a different experience that you have downloaded. And it will not sound as good. It will not give you the same connection.
Part of buying music, for me, has always been about studying the purchase. That might mean stopping for a coffee in town and reading through the liner notes then and there. It might mean taking the record straight home, cueing it up and relaxing with a wine; or saving it for a special experience - friends are over and this purchase is part of the evening, just as the wine and the meal and the conversation will be.
I'm not saying you have to have that same set of ideas/ideals. You can have whatever rituals you want for buying and listening to music. But to just accumulate - to click and drag and take for free - is placing no value on the experience of music.
We can trot out the same sad lines that always appear - "I only download international music, but I'll always buy New Zealand music because then I know the money is going to a person who needs it." A bizarre double standard if you ask me; really nonsensical when you think about it.
I'll spend $50 on a vinyl copy of a brand new album (or a classic reissue) if I have the $50 and can justify it. I don't spend anything on going to rugby games - because I don't go. I don't spend very much on concert tickets because part of my job allows me to go at no charge - but there's always a cost. It's a tool of the trade essentially as a music reviewer. So my money that I don't spend there goes on recorded music. It's a hobby, it's a passion; it is, at times, an obsession - it's part of my life and it's just something I do. I feel the same way with books. I spend a huge amount of money every year on books. And I would rather have the item - when I really want it - than borrow it from a library or read online. I still do borrow from libraries; I still do read things online. I still borrow books from friends, just as I lend mine out. But I am happy to spend the money - to me it's the cost of an interest. I don't go skiing, I don't race cars. I don't travel the world.
My life, in your eyes, might be sadder for the fact that I don't ski, race cars or travel. But in my eyes (and ears) I'm content for the music th
at I have. It tells my story, it is part of me. My records are my photo-albums. My records are my reminders of the good and the bad. My records are my connection to people, to friends and family. My records are absolutely an indulgence. They are also a badge of honour. They are lifeblood.
I assign a value to buying and owning music that is a justification for the cost charged.
My question here is what value do you place on music? Just because we can get a (poor) copy of something for free - it's available and easy - should we do that? Do you place any value at all on the package, the tactile item or is it just the music that matters?
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"new gumboots and old semen... "that's the name of the next katy perry album... but seriously, what is the origin of that jbhifi smell? somebody?
$50 for a CD? That's disgusting.
Someone's been watching/reading Charlie Brooker... Nice work Simon!
Agreed JB-Hi-Fi Wellington can be a less than pleasant experience (not as diabolically awful as buying music at The Warehouse though), not least of which is often the music in store is just too damn loud, meaning that whoever is running the home theatre department has to turn up their subs to compensate and you just get an arms race of noise. Seriously, I shouldn't have to raise my voice to speak to my partner in a store. For that reason I tend to snipe there rather than browse. Go in, get what I want and get the hell out before I get a migraine from too many conflicting noise sources.
People moaning about the cost of concert tickets makes me want to tear my hair out. I hate how stingy New Zealanders are about concert tickets. And how people are always crapping on about how bands won't come here - and then when they do, they say the tickets cost too much and they don't go. It's pathetic. I remember when Maiden came and people complained $99 was too much to see Maiden. That's ridiculous. The cost of getting Ed Force One here and the massive set and everything would have meant that Maiden probably didn't even break even with that tour to NZ. I will go without food if it means I can go to a gig. It doesn't matter where it is - I will travel and I will be broke for a month so that I can see a band I love live. All my money goes towards seeing bands live. The one or two times I've thought it was 'too expensive' to see someone I've regretted it. I don't buy CDs or anything like that - to me it's all about the live shows. I can hear about a band on the net and I'd rather go see them than buy their CD. They have to be good live in order for me to like them. Then I'll buy the tee-shirt and all the other s**t. In short - people who whine about ticket sales are stains and they should be put down.
Great post. I completely agree. I place much more value on the physical item. And I enjoy the art work and the feel and look of the thing. There is definitely some psychological hoohaa at work though because if I buy a physical cd on sale for a few dollars I probably won't get around to listening to it. However, if I pay full price then I keep it wrapped in it's bag and will wait for a special moment to open it.
Liner notes rate high on the way a purchase can be experienced...when you get a bit of back story on the making of the album or the state of play that the performer was at when they recorded the music you can appreciate the music a little more..a song might not sound like anything flash bit a bit of context can alter one's view. You don't see it too much these days, and not just because of the itunes/ downloading domination...plenty of shout outs and record company obligations... Are modern performers too 'modest' to throw a story in or is there just no story to tell?
When I bought Pennywise's 'Full Circle' in 1997, you got given a roll of Pennywise Brand Toilet paper- now that's an incentive for record companies to help listeners to enjoy their charges music with...not Pennywise though they ROCK.
The "In Rainbows" album release by Radiohead was a good example of people deciding the value of music, by allowing people to pay as little or as much as they wanted. No doubt, thousands of people downloaded the album for free - but then those people were unlikely to be the ones who would have purchased it legitimately anyway. From memory, I opted to pay about 5 pounds for it, which at the time was a bit less than NZ$15 - a good deal, as far as I was concerned, but also a fair price knowing the band were getting the money they deserved. Actually, in hindsight and knowing how fantastic that album actually is, maybe I ripped them off...
Self indulgent waffle.
Can't afford to go on holiday or buy a car cos you wasted money on stupid old records.
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"...weird mix of new gumboots and old semen."
WTF!!