Hairy hobbit feet and elfin cloaks took over the Frankfurt Book Fair this weekend as JRR Tolkien fans dressed to impress Weta Workshop’s Sir Richard Taylor.
The world's oldest book fair was overrun by hundreds of elves, hobbits, orcs and Gollums all vying for a ticket to Hobbiton and the Weta Workshop.
The Hobbit Cosplay competition is a long running tradition at the fair, which attracts around 300,000 people every year.
With New Zealand the fair’s Guest of Honour, it was only fitting that part of the programme pays homage to what is billed as this year’s most anticipated film.
The world premiere of The Hobbit will be held in Wellington next month and fans in Germans are as excited as those here.
Meanwhile, the New Zealand pavilion has broken all previous Guest of Honour attendance records at the Frankfurt Book Fair.
More than 90,000 people queued to get inside the pavilion over the weekend when it was opened to the public.
Publishing Association of New Zealand president Kevin Chapman said: "The German reaction to everything we have done has been one of great joy. They are open to what we try and then when it works they love it.”
The fair will conclude on Monday morning New Zealand time, with a handover ceremony when New Zealand passes the Guest of Honour status to Brazil.
- Fairfax Media