Emma Watson crashed the United Nation's Women website after announcing on Twitter her appointment as a UN Women Goodwill Ambassador.
"So excited to start work with the AMAZING people at UN Women!" the Harry Potter actress tweeted yesterday.
— Emma Watson (@EmWatson) July 7, 2014
The 24-year-old recent graduate of Brown University will work on the HeForShe campaign, calling on men and boys to fight against inequalities suffered by women and girls around the world.
Watson said that though she had much to learn, "being asked to serve as [a] UN Women's Goodwill Ambassador is truly humbling".
"The chance to make a real difference is not an opportunity that everyone is given and is one I have no intention of taking lightly," she said.
"Women's rights are something so inextricably linked with who I am, so deeply personal and rooted in my life, that I can't imagine an opportunity more exciting."
Watson has been involved in the promotion of girls' education for several years, having visited Bangladesh and Zambia.
She joins the ranks of celebrities who have been goodwill ambassadors, including Angelina Jolie, David Beckham, Stevie Wonder, Katy Perry, Drew Barrymore, Charlize Theron and Mia Farrow.
Watson is the first appointment of UN Women's new under-secretary-general and executive director, Phumzile Mlambo-Ngcuka, who said she was thrilled and honoured to have Watson on the team.
"The engagement of young people is critical for the advancement of gender equality in the 21st century," she said.
"I am convinced that Emma's intellect and passion will enable UN Women's messages to reach the hearts and minds of young people globally."