Fifa appear to be relaxing their rules around the World Cup after pop diva Rihanna and German WAGS (wives and girlfriends) were photographed holding the famous trophy at a victory party in Brazil.
In the past Fifa guidelines have strictly stipulated that only winners of the tournament and heads of state were allowed to handle the official trophy. But that went out the window last night.
Barbados-born Rihanna threw her support behind Germany to such an extent that she lifted her German jersey to reveal a black bra at the Maracana as fulltime sounded on their 1-nil extra time win over Argentina.
Earlier she had taken a ''selfie" alongside Brazil legend Pele.
She attended the aftermatch celebrations that went long into the night.
Rihanna tweeted photos of herself and several German players with the golden trophy, writing: "I touched the cup, held the cup, kissed the cup, took a selfie with the cup!!! I meeeaan..... what is YO bucket list looking like bruh?"
I touched the cup, held the cup, kissed the cup, took a selfie wit the cup!!! I meeeaan...... what is YO bucket list looking like bruh?
— Rihanna (@rihanna) July 14, 2014
Wives, girlfriends and children of the Germany players were also pictured with the trophy during the celebrations in Rio.
Germany Chancellor Angela Merkel and president Joachim Gauck were also present at the post-game party.
The win was Germany's fourth World Cup victory and the team would be presented with a gold-plated replica of the trophy to keep.
Sponsor Adidas have been quick to react to the win, getting new replica jerseys onto the market, adding a fourth star above the German emblem to represent their latest success.