Hugh Hefner saves Hollywood sign

Relevant offers

Celebrities

Lively spends Valentine's with dad Hollywood couple rely on date nights Reese plans Valentine's Day surprise Entertainment Quiz 10/2 Celebrity mum and daughter BFFs DeGeneres hits back at haters Moore not allowed to know weight Sharon Stone embraces her age The George and Brad Show Robert Downey Jr. welcomes boy

Playboy magazine founder Hugh Hefner has donated the last US$900,000 sought by a conservation group for a land purchase needed to save the famed vista of the Hollywood sign from being spoiled by development.

Hefner's key role in reaching the group's fund-raising goal was announced by Los Angeles city officials, Governor Arnold Schwarzenegger and the San Francisco-based Trust for Public Land at a news conference in the Hollywood Hills.

The land trust needed to collect a total of $12.5 million by this Friday under a deal with a group of Chicago investors who bought the 555-metre ridge, called Cahuenga Peak, from the estate of billionaire Howard Hughes in 2002.

The trust will now purchase the 56-hectare adjacent parcel and turn it over to the city to be incorporated into the surrounding Griffith Park, preventing any construction that would mar the postcard-perfect view of the Hollywood sign nearby.

"My childhood dreams and fantasies came from the movies, and the images created in Hollywood had a major influence on my life and Playboy," Hefner said in a statement.

"As I've said before, the Hollywood sign is Hollywood's Eiffel Tower and I'm pleased to help preserve such an important cultural landmark."

Other private donors to the Hollywood sign preservation effort included actor Tom Hanks and director Steven Spielberg, the land trust said.

- Reuters