Kim Kardashian has been accused of packing on the pregnancy pounds to fatten up her diet endorsement deal.
The reality TV star and successful businesswoman is due to give birth to her first child with rapper boyfriend Kanye West in July.
Reports suggest the 32-year-old star is purposely consuming more calories than necessary.
Apparently she is doing this to be paid a bigger bonus from a potential weight loss endorsement deal.
"I wouldn't put it past her to blow up just so her weight loss is more dramatic," a source revealed to In Touch magazine. "The way diet company deals are structured, bonuses are often built in for losing more weight in a shorter period of time."
Kardashian has been spotted eating in public on many occasions since announcing her baby news.
She has been criticised for her quickly ballooning figure much like singer-turned-fashion designer Jessica Simpson during her first pregnancy.
Simpson was closely watched as she signed a $4 million Weight Watchers deal before giving birth to daughter Maxwell in 2012.
"She knows what she's doing by showing off her heavier figure and stuffing her face in public," another insider commented about Kardashian.
"The more she looks heavy and out of control with her eating, the more she will be worth. Everything Kim does is on purpose."
Apparently Kardashian's mother and manager Kris Jenner also benefits from her expanding frame.
While Weight Watchers and Jenny Craig have both denied plans to make her a spokeswoman, Dianna Antlocer, Head of Marketing at the Dukan Diet plan, admitted, "We would definitely work with her."
"[Kris] would get a percentage of any deal, so she's pushing Kim hard to start signing contracts - baby shower photos, baby-bump pics, weight loss," a friend said.
At the same time it is reported that Kardashian is fighting with West over "pre-baby contract".
While rapper West is seemingly keen to keep the newborn out of the spotlight, Kardashian's mom Kris Jenner allegedly asked him to sign legal papers ahead of the birth.
This suggestion is said to have infuriated West and sparked tension between him and Kim when they met in Paris earlier this month.
"Kris wants to have control over the baby's first public pictures, product endorsements and Kim's post pregnancy weight loss.
"Kris is also trying to think ahead in case the couple split - although obviously she hopes that won't happen," a source told British magazine Closer.
"Kanye and Kim argued about the suggested contract. Kim initially wanted to keep her mom happy, but Kanye said she should stand up to Kris. Kanye said he wouldn't sign anything."
Earlier this year, Kardashian revealed she wants to keep a low-profile when the baby arrives and even hinted she might be quitting the family's reality show Keeping up with the Kardashians.
"We'll try and keep it as private as possible," she said in January.
- Cover Media