Television personality Charlotte Dawson has advised Lorde to turn her back on New Zealand to escape the "vicious" media.
Lorde was upset about the media attention she received when she arrived from the Grammy Awards at Auckland International Airport yesterday.
Dawson, who moved to Australia after a public battle with the New Zealand media, told Newstalk ZB's Mike Hosking today that the 17-year-old could expect a "very, very hard time".
"It will only take the media five minutes to start ripping her to pieces, and I think that's already started," she said.
"Unless you're very mediocre, you need to get out of there. You just have to if you want to keep succeeding because otherwise it will just crush your spirit.
"My advice is she's just going to have to leave New Zealand."
Dawson told Fairfax Media in 2007 that her reputation had been ruined by the constant attacks, and she had no intention of returning to New Zealand.
She told Hosking: "I went into a very deep depression when I was living in New Zealand. My mother was dying and people were attacking me left, right and centre."
She said the public were not to blame; it was all the media.
"They are vicious over there," she said from Australia.
Lorde tweeted yesterday: "There is a difference between attention from fans, which I love, and the constant, often lecherous gaze that I am subjected to in this industry.
"I know that success comes with a price tag, it just sucks when you see that in your tiny home country where you previously felt safe."