BREAKING NEWS
Magnitude 7.3 earthquake in Vanuatu ... Read more
Close

Transformers a 'mindless, incoherent' . . . hit

Last updated 05:00 01/07/2014
Youtube.com

The official Transformers: Age of Extinction trailer starring Mark Wahlberg.

Related Links

Transformers reboot same-same

Relevant offers

Film

Wine and cheese boards replace popcorn at Christchurch's new boutique cinema New Zealander Zoe Bell wins top award at Artemis Women in Action Film Festival Kate Hudson's latest Mother's Day role transcends generations Netflix announces new Wet Hot American Summer series Oliver Stone's Edward Snowden biopic trailer released Mavis Staples takes "teeny boppers" to church at Coachella Movie Review: Mavis! Will Ferrell will play former United States president Ronald Reagan in new film Movie Review: 25 April Movie Review: Eddie The Eagle

Critics might be savaging Transformers: Age of Extinction, but it's not stopping its box office assault,  with Michael Bay's latest even tagged called a ''game-changer'' after  a record-breaking pull in China.

The fourth instalment of the Transformers franchise has been  called ''migraine-inducing'', ''brain-freezing'', ''incoherent'' and  ''punishingly long''.

But despite these bad raps, the film still topped 37 markets and earned US$300 million worldwide in its opening weekend.

Around US$100 million of that came from the US, while the action flick also took US$90 million in China, the country's biggest weekend debut for an international movie.

In Australia it became the highest opening weekend of 2014 with a final tally of over AUD$10 million.

It's well-established the Chinese market is increasingly important, but as IMAX Chief Executive Greg Foster told TheWrap,  this result is a ''game changer''.

''We live in a global world and this shows beyond a doubt that China is knocking on that door.''

In the past few years, films have been picking up on the role China could play.

Australian-Singaporean shark horror flick Bait was critically panned here, but chomped up more than $20 million in less than two weeks in China.

Chinese sources also reportedly contributed $5 million to its $25 million budget.

Meanwhile, Skyfall was set partly in Shanghai, the filmmakers behind Looper did a deal and rewrote part of its script so it could be set in China, Cloud Atlas was an US-Chinese co-production, and Chinese actress Fan Bingbing was cast in X-Men: Days of Future Past.

But Transformers: Age of Extinction aimed from the start to resonate across the world, and in China in particular.

Aside from casting Chinese actress Li Bingbing, it staged a reality TV show to cast four people in roles and also features Asian superstar Han Geng.

It also brought on CCTV's China Movie Channel and Jiaflix Enterprises as co-producers and amid the movie's rampant product placement are Chinese products, including a carton of milk Stanley Tucci's character sips during the chaos.

Paramount's head of distribution Don Harris told TheWrap: ''I think it's become clear that studios can't afford to make movies of  this scope without planning for them to be successful worldwide, and especially in China''.

Ad Feedback

- AAP

Comments

Special offers

Featured Promotions

Sponsored Content