Fifty Shades of Grey trailer: The tease is on

Last updated 07:37 25/07/2014

Literature student Anastasia Steele's life changes forever when she meets handsome, yet tormented, billionaire Christian Grey.

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The first trailer for the hot-and-heavily anticipated Fifty Shades of Grey has been released, and it suggests the movie itself is likely to be exactly what the fans of E.L. James' erotic novels were hoping for.

Dakota Johnson, daughter of actors Melanie Griffith and Don Johnson, plays Anastasia Steele, and is first seen looking all pensive and mousy in the lobby of Grey Enterprises.

"So, this is just an interview for the newspaper," the university student explains in voiceover. "I just have a couple of questions."

The first glimpse of her subject, the young entrepreneur and secret S&M fanatic Christian Grey (Jamie Dornan), is from the back. The second is from the neck down. The third has his face blurry. It's fair to say the tease is on.

"What was he like?" a friend asks Ana.

"He was polite, intense, smart," she answers. "Really intimidating."

At which point the fans - who have been waiting for this film with a mixture of anticipation and dread - might well give a collective squeal of pleasure/pain. Oh yes. That's exactly how he should be.

Dornan was, of course, only cast in the role after the original choice, Charlie Hunnam, withdrew. But when his face is finally revealed, it's hard to imagine the producers of the film could have any regrets. There's something hard in his handsomeness that hints at the cruelty he will reveal to his eager new disciple.

"To what do you owe your success," Ana asks him.

"I exercise control in all things, Miss Steel," he says while coolly appraising her.

"That must be really boring," she says.

At which point he forces himself upon her in a lift (ah, that old chestnut), while Beyonce - as far from the model of a submissive woman as you could find - sings "your love's got me lookin' so crazy right now" on the soundtrack. At least now we know why she shared a teaser for this trailer with her near-14 million followers on Instagram earlier this week.

Back to the images, and we have Grey showing off the obligatory private helicopter, the camera circling around the couple as they dance (oh, the ecstasy), and, of course, the eventual revelation of his secret inclinations.

"I don't do [pause] romance," he tells Ana. "My tastes are very [pause] singular. You wouldn't understand."

"Enlighten me then," she says.

And so it's off to the S&M chamber, complete with blindfolds, whips, ropes and red leather couch.

It's a fair bet Universal, the studio behind this one, won't need to splash out on too many "for your consideration" ads come Oscar voting season. But the fans won't care about winning awards. It's wincing they're after.

But they won't get that just yet. The film isn't released until February 14 next year. Valentine's Day. And he said he didn't do romance.

The wait will be agony.

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- Sydney Morning Herald

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