Bruno in nude photo shoot
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Sacha Baron Cohen strips down as his naked alter ego - the flamboyantly gay Austrian fashionista Bruno - for the July cover of GQ magazine.
He sports a tanned glow and a shaggy head of highlighted hair, and is artfully posed.
The actor-comedian's 2006 movie, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, was a surprise box-office hit.
His new film, Bruno, is scheduled for release July 10. Reviews have so far been positive, with The Sun praising a preview screening.
"To say Bruno makes uncomfortable viewing is an understatement of Battle of Britain proportions," the reviewer said.
"When I wasn't giggling like a 14-year-old, I was cowering behind my hands. And I wasn't just hiding from the acres of 'kugelsack', Bruno's word for the lunchbox, shown during the 90 minutes."
The Sun's review wrapped with high praise, describing Bruno as the "funniest movie I have seen since, well, Sacha Baron Cohen's last. Unmissable."
Baron Cohen staged an elaborate prank at the MTV Movie Awards.
In character as Bruno, he descended from the ceiling on a wire in a fake mishap that ended with his bare hindquarters in rapper Eminem's face.
Eminem stormed off in a huff, but later said he was in on the joke. Paris Hilton later admitted she had turned down a role in the prank.
- AP
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