Horror promotion banned in NZ

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A promotion for the release of an upcoming horror film involving a cocktail laced with human blood has been banned.

The promotion for Spanish horror film [REC] - a movie so scary one Kiwi viewer soiled themselves at the New Zealand premiere - was deemed dangerous and offensive by the Chief Investigator for the New Zealand Food Safety Authority.

It centred around an Extreme Bloody Mary, a make-believe cocktail containing drops of blood.

Under Section 9 of the Food Act 1981, it is prohibitive to serve food that is unsound, unfit or offensive for human consumption.

[REC] is a documentary-style film in the style of The Blair Witch Project that follows local Barcelona firefighters working a night shift.

It is being released in New Zealand theatres from August 28, and is screening as part of the Incredibly Strange Film Festival.

* For more information and to watch the trailer, click here.