The battering of Battleship at the box office hasn't scared Sony away from Hasbro toys.
The studio is tripling down on its strategy of making movies based on playthings. Yesterday, it announced it would make a movie called Tonka based on the 65-year-old Tonka truck line of toys.
Sony is also developing movies based on Hasbro Inc. board games Risk and Candy Land.
Tonka will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.
Universal Pictures' Battleship, based on the Hasbro hunt-and-destroy board game, crashed on its US debut May 18, coming second in a weekend dominated by The Avengers in its third weekend of release.
Battleship has so far grossed about US$295 million (NZ$383 million) worldwide, not enough to cover its costs.
Watch Tonka Toys ads from 1972:
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