BREAKING NEWS
Palmerston North fugitive in custody, standoff ends peacefully ... Read more
Close

Tonka trucks to get their own movie

Last updated 14:41 12/06/2012

Relevant offers

Film

Fed-up filmmaker says YouTube take-downs should be simpler Scarlett Johansson highest-grossing actress ever 48Hours short film contest is back on with new sponsor Hollywood's 15 all-time best movies based on kids' books Why Disney princesses and 'princess culture' are bad for girls Steven Spielberg reveals secret film with Peter Jackson R18 Sausage Party trailer accidentally airs before Finding Dory screening Kiwi father and son star in blockbuster Ghost in the Shell Cliff Curtis, Taika Waititi invited to join Film Academy following Oscars's diversity criticism Kitty Genovese's murder became the stuff of legend - but everyone got the story wrong

The battering of Battleship at the box office hasn't scared Sony away from Hasbro toys.

The studio is tripling down on its strategy of making movies based on playthings. Yesterday, it announced it would make a movie called Tonka based on the 65-year-old Tonka truck line of toys.

Sony is also developing movies based on Hasbro Inc. board games Risk and Candy Land.

Tonka will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.

Universal Pictures' Battleship, based on the Hasbro hunt-and-destroy board game, crashed on its US debut May 18, coming second in a weekend dominated by The Avengers in its third weekend of release.

Battleship has so far grossed about US$295 million (NZ$383 million) worldwide, not enough to cover its costs.

Watch Tonka Toys ads from 1972:

What board game would you like to see made into a movie?

Ad Feedback

- AP

Comments

Special offers

Featured Promotions

Sponsored Content