Tonka trucks to get their own movie

Last updated 14:41 12/06/2012

Relevant offers

Film

Movie Review: My Cousin Rachel - Rachel Weisz will bewilder and bewitch you The Mission Impossible effect: What does celebrity love do for New Zealand tourism? Tom Cruise keeping toasty in chilly Queenstown Pecking Order stars on show at National Show in Christchurch Weta Workshop set to unveil its 'most exciting reveal yet' Dancing and drumming with a disability Graeme Tuckett's movies: Transformers The Last Knight and Despicable Me3 Robyn Malcolm talks feud with Peter Jackson over actors' pay on Hobbit films Original Django Franco Nero talks Vanessa Redgrave and playing the romantic lead at age 74 Actor Nathan Fillion to come to Auckland Armageddon 2017

The battering of Battleship at the box office hasn't scared Sony away from Hasbro toys.

The studio is tripling down on its strategy of making movies based on playthings. Yesterday, it announced it would make a movie called Tonka based on the 65-year-old Tonka truck line of toys.

Sony is also developing movies based on Hasbro Inc. board games Risk and Candy Land.

Tonka will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.

Universal Pictures' Battleship, based on the Hasbro hunt-and-destroy board game, crashed on its US debut May 18, coming second in a weekend dominated by The Avengers in its third weekend of release.

Battleship has so far grossed about US$295 million (NZ$383 million) worldwide, not enough to cover its costs.

Watch Tonka Toys ads from 1972:

What board game would you like to see made into a movie?

Ad Feedback

- AP

Comments

Special offers

Featured Promotions

Sponsored Content