Tonka trucks to get their own movie

Last updated 14:41 12/06/2012

Relevant offers

Film

JK Rowling wraps up Draco Malfoy's story for fans this Christmas Some US cinemas to show The Interview Stuff's Boxing Day film guide Hard graft in creating artist’s portrait For Benedict Cumberbatch, Imitation is sincerest form of flattery Fan-made Marvel vs DC trailer's a blast The Interview deserves to be seen It's official - the Hobbit films are long Water Diviner nothing to Crowe about Film review: Spivet an exquisite adventure

The battering of Battleship at the box office hasn't scared Sony away from Hasbro toys.

The studio is tripling down on its strategy of making movies based on playthings. Yesterday, it announced it would make a movie called Tonka based on the 65-year-old Tonka truck line of toys.

Sony is also developing movies based on Hasbro Inc. board games Risk and Candy Land.

Tonka will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.

Universal Pictures' Battleship, based on the Hasbro hunt-and-destroy board game, crashed on its US debut May 18, coming second in a weekend dominated by The Avengers in its third weekend of release.

Battleship has so far grossed about US$295 million (NZ$383 million) worldwide, not enough to cover its costs.

Watch Tonka Toys ads from 1972:

What board game would you like to see made into a movie?

Ad Feedback

- AP

Comments

Special offers

Featured Promotions

Sponsored Content