When the year's most anticipated film meets the world's leakiest profession (no not plumbers, journalists, sigh) something will break, and after the first media preview screening of The Dark Knight Rises occurred over the weekend, what broke was the news that it's good.
Those lucky few who saw the film in North America faced one problem though, a strict embargo prohibiting reviews, tweets or smoke signals about the film. The solution was apparently simple, don't post your opinion - post someone else's.
Either great news for a publicist, or great spam from one.
Soon after the first screening occurred in New York, the tweets began. "If this does not break the mold [sic] and win Best Picture, no comic book movie ever will," said one tweet, quoting another unmentioned source.
"You people seriously have no idea the gut punch you have coming in The Dark Knight Rises. I can't wait to see it again. And again. And again," came another quote.
The same account followed up with "Love the Joker....but Bane's plan is more creative, better executed, and a little more fun to watch as it all unfolds" all anonymous quotes. Which is either great news for a publicist, or great spam from one.
Anonymity even emboldened one critic to a frank admission of sensitivity: "I, myself, cried twice...once out of sadness and once out of pure geeky uncontrollable happiness," said unnamed person in a tweet from random account.
The anonymous tweet-quotes even addressed some of the criticism that had leaked out in recent weeks with one stating "Bane is completely audible.....Bane's dialogue had either been boosted up or re-dubbed (some lines seemed a little different)."
Two screening events did receive multiple, attributed coverage though.
The first was a reported standing ovation at the end of one critic's screening from a stereotypically stone-faced audience.
The other, was the slightly more awkward and abrupt end to a Los Angeles screening, which stopped mid-movie due to technical difficulties, with media sent home to return for a hastily-arranged Saturday morning screening. Any hope of disgruntled journalists staying under embargo was purely wishful thinking.
-Sydney Morning Herald