Budweiser doesn't want part in film

Last updated 17:40 06/11/2012
Paramount Pictures

Trailer Flight

Relevant offers

Film

Giving a voice to the river Film review: Boyhood The dark side of Comic Con NZ Film Festival: Send us your reviews Film review: That Awkward Moment Hobbit cast tease trailer, bloopers at Comic-Con Review: Just a Sigh Battling daylight robbery at the movies Review: Deliver Us From Evil Strong performances in The Dark Horse

Brewing company Anheuser-Busch has asked movie studio Paramount Pictures to obscure all images of Budweiser beer in the film Flight, which is about an airline pilot who is accused of drinking and includes scenes showing him consuming alcohol.

In a letter to production company Image Movers and Paramount, Robert McCarthy, the vice president of Budweiser, said Anheuser-Busch had ''no knowledge of the use or portrayal of Budweiser'' before or during the film's production and were not contacted by the studio.

''We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving.

It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner,'' McCarthy said in the letter, which was emailed to Reuters on Monday.

''We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film.''

Flight,  which was released in US theaters last week and will open in New Zealand early next year, stars Denzel Washington as an airline captain who saves his plane from crashing but is accused of drinking before the flight.

The film, which made US$25 million in its opening weekend, has numerous scenes showing Washington consuming alcohol beverages, including Budweiser, which is trademarked by Anheuser-Busch Companies Inc. Representatives at Paramount Pictures did not immediately return Reuters' calls for comment.

Paramount Pictures is a unit of Viacom Inc.

Ad Feedback

- Stuff

Special offers
Opinion poll

Which movie will win Best Drama at the Golden Globes?

12 Years A Slave

Captain Phillips

Gravity

Philomena

Rush

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content