Wolvie's angry, spoiled and photoshopped

OWEN VAUGHAN
Last updated 09:48 27/03/2013
The Wolverine
20th Century Fox

Fox's latest marketing strategy for The Wolverine. Add ninjas and see what happens.

Relevant offers

Film

Disney's next Frozen is set in the South Sea What Brad Pitt learnt from filming Fury Oz's Wicked Witch a lesbian icon? Review: Hector and the Search for Happiness Pride movie a funny, passionate tale Pride movie mines historical drama From Wellywood to Hollywood in the 1930s DVD review: Belle Curtain's down on movies as an art form Stuff's weekend movie guide

The man with the claws and the rippling six-pack is back. And he's angry.

And you'd be too if you were badly photoshopped into two new posters for the Wolverine and a massive spoiler was dropped in the middle of your pre-teaser trailer.

20th Century Fox's marketing department has somehow forgotten how cool there teaser posters were (see below) and decided that simply cutting and pasting an image of Wolverine going beserk onto the war-torn streets of Tokyo or a group of ninjas is enough to get people excited.

The photoshopping on the posters is stupid, recalling the badly executed posters for The Avengers last year, but spoiling what could have been a touching surprising cameo in the film is downright criminal.

Wolvie

The film's director James Mangold put up a a six-second preview of the teaser trailer on the Vine (we're now at the stage where we get teasers for teasers).

Spoiler alert

Right in the middle of the blur of footage is Jean Grey, the woman Wolvie fell in love with in the X-Men films and was forced to kill after she went bad.

Even if she's a dream sequence or a flashback, there's no reason for Fox to spoil what could have been a nice surprise for film-goers, like Wolverine's cameo appearance in X-Men: First Class (without a doubt the funniest part of that film).

The posters and preview are bit of a stumble for Fox. Up until now they have marketed The Wolverine with a rare degree of respect for the material and had fans enthusiatic about the character after the critical and financial disappointment that was X-Men Origins: Wolverine.

The Wolverine is based on the celebrated Chris Claremont-Frank Miller comic series from the 1980s and, according to the official synopsis, finds "Logan, the eternal warrior and outsider, in Japan. There, samurai steel will clash with adamantium claw, as Logan confronts a mysterious figure from his past in an epic battle that will leave him forever changed."

The Wolverine is due for release later this year.

Good Wolvie

WolvieTwo

Ad Feedback

- Stuff

Comments

Special offers

Featured Promotions

Sponsored Content