Jennifer Aniston's doing it in We're The Millers. And now Gwyneth Paltrow's doing it in her new movie, Thanks for Sharing.
In a just-released trailer for Thanks for Sharing, starring Mark Ruffalo and USA TODAY columnist Josh Gad, Paltrow, 40, shows off her hard work with diet and exercise by sporting black lingerie.
The movie, due to hit US theatres in September, is a comedy about sex addicts. Pink, Tim Robbins, Carol Kane and Joely Richardson co-star.
It is "a real pathology," Paltrow said of sex addiction when the film debuted at the Toronto Film Festival in September.
"It was interesting to learn about it, see what the behavior is and what causes it, and how people are sober. It was very interesting. I learned a lot."