Can you imagine Nicki Minaj doing a family-friendly performance of Anaconda?
MTV better hope so, or there are going to be some strongly worded e-mails filling organisers' inboxes. The 2014 MTV Video Music Awards are being held this Sunday (Monday from midday NZ time) in California.
Parents Television Council president Tim Winter wrote a letter to Janet Borelli, senior VP of standards and practices at MTV, with TV Parental Guidelines Monitoring Board, on copy, according to Billboard. It went something like this:
"While last year's Miley Cyrus/Robin Thicke performance garnered most of the headlines after the fact, the sexually charged and otherwise inappropriate content of the show was not limited to them. Even more troubling was ... that MTV still applied a TV-14 rating to the program, despite other adult-oriented performances and advertising messages.
"Such a rating was simply unacceptable to the families who depend on the television ratings system to be applied accurately and to the millions of families whose children are marketed to by MTV. The 2013 VMAs were a public relations kerfuffle for your network that I feel certain you will not wish to repeat."
PTC also asked for three guarantees:
"Commit publicly that the program will not contain the type of explicit sexual content present in last year's show;
"Commit publicly that the program will not violate MTV/Viacom's own standards and practices as was alleged last year;
"Commit publicly to rate the program accurately and in accordance with the TV Parental Guidelines, which stipulate that crude indecent language, explicit sexual activity, or graphic violence is to be rated as appropriate only for adults -- TV-MA."