Mint Chicks shun label for digital

BY LUKE APPLEBY
Last updated 09:50 04/02/2010
The Mint Chicks have quit their major music label in favour of a new Kiwi website.
DOLLARS AND SENSE: The Mint Chicks have quit their major music label in favour of a new Kiwi website.

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The Mint Chicks have quit their major music label, Warner, in favour of a new Kiwi website.

The indie-rockers from Auckland are to offer their latest EP Bad Buzz exclusively on Wellington-based startup MusicHy.pe when it is released on February 18.

The band said the move was aimed at cutting out the label and the cut of profit they take.

"We were looking to do things differently," said guitarist Ruban Nielson.

"The major labels are slow moving, risk-averse dinosaurs, and increasingly irrelevant."

MusicHy.pe spokesperson Annabel Youens said the old industry model was dead.

"The major labels are a drag on the industry, pushing CDs which are a dead medium, hoovering cash away from bands, turning fans into criminals and creating friction between artists and their customers.

"We are fixing the industry by cutting labels out of the food chain."

The band is also offering a trio of competitions to coincide with the launch, with prizes including international recognition and performing on tour with the band.

The Mint Chicks’ second album, Crazy? Yes! Dumb? No!, was voted best New Zealand album of the decade by Real Groove magazine and the band won five Tui Awards at the 2007 New Zealand Music Awards.

The band has upcoming performances at Wellington’s Homegrown music festival on February 20 and at the 95bfm Summer Series in Albert Park, Auckland on March 7th.

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- © Fairfax NZ News

5 comments
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Nathan   #5   01:23 pm Feb 04 2010

Thats awesome, too long has it been more about money than the music. Kudos to the Mint Chicks for taking that first step.

Ace McWicked   #4   01:13 pm Feb 04 2010

I don't think the article or Music Hy.pe are implying they are not trying to make money, I think they are arguing that traditional record labels are pushing a dead medium (which they are) and that they take too much of a cut (and they do).

Basically, if they give the bands a better deal and they push music onto new mediums, they are a breath of fresh air.

Brendon   #3   01:01 pm Feb 04 2010

RE: #2 'Fixing' the music industry is not about not making money, you need to to stay afloat somehow. What they are doing is ensuring that the bands themselves are getting a bigger slice of the pie rather than a large cut going to the studio's. Why spend all that money on printing CD's when digital files are much cheaper and more easily accessable globally. Of course the website will make money but it can do so without cutting into the bands income. On a whole it will mean cheaper music for fans and larger profits for the bands, not to mention the increased fan base that can be generated online.

Minted   #2   11:40 am Feb 04 2010

MusicHy.pe is not there to 'fix' the industry - they're there to make money. Take the competition they're running at the moment - it costs $5 - $9 to enter the competition - crap.

The whole point of their site is to track your music tastes and activity - hmmm, wonder who that's valuable to?

Throughout the site they constantly emphasise they are music lovers too (really, who isn't?), but aligning yourself as a fan with other fans is really just a bit transparent nowadays - I think that tactic died when Time announced 'You' as the person of the year.

Rick   #1   10:52 am Feb 04 2010

Yep. Unfortunately, record labels influence mainstream radion too. You really think The Rock plays Nickelback constantly because they're a good band? No.

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