The Juice TV Awards were held last night in Auckland at a star-studded event celebrating the best of New Zealand's musical talent.
The video awards are seen as a launchpad for New Zealand's emerging new artists.
The J Williams song You Got Me featuring Scribe was one of the big winners on the night, getting two nods for Best Hip Hop Video and the Samsung Innovation Award.
Ivy Lies won the Break Thru Video Award for their song Addicted.
Video of the Year went to Dukes for the song Vampires.
The winners were voted for by the public with 60,000 votes cast across the 11 music video categories.
The Juice TV Awards will be aired on Juice TV Tuesday from midday, and again on Friday from 6pm.
2010 Juice TV Awards:
Dickies Best Hip Hop Video: J Williams feat Scribe - You Got Me
McKenna Break Thru Video: Ivy lies - Addicted
Real Groove Best Electronic Video: Kids of 88 - Just A Little
The Quadrant Best Group Video: Midnight Youth - Cavalry
Guitar Hero Best Rock Video: Shotgun Alley - Look At Me Now
Music Works Best Metal Video: In Dread Response - Cannons At Dawn
Sunday News Best Solo Video: Dane Rumble - Cruel
Juice TV Best Indie Video: Crescendo Mafia - I Told You So
Stenilager Pure Best Roots Video: Fat Freddy's Drop - Pull The Catch
Samsung Innovation Award: J Williams feat Scribe - You Got Me
Grabaseat Video of the Year: Dukes - Vampires