Even North Korea is paying attention to PSY's globally popular Gangnam Style song and the South Korean rapper's memorable horse-riding dance.
The North has posted a video on its official Uriminzokkiri website of a horse-dancing PSY character that has a photo of conservative South Korean presidential candidate Park Geun-hye's face transposed on it.
The lyrics have the character satirically defending Park's late dictator father, Park Chung-hee.
Park is a front-runner in polls ahead of December presidential elections. But she has faced liberal criticism that she hasn't adequately addressed her father's legacy.
Park Chung-hee was a harsh autocrat. But he is seen by supporters as an important factor in South Korea's economic rise from the Korean War.
The original Gangnam Style video has 220 million YouTube views and counting.