Aaradhna signed by US label

MIKE ALEXANDER
Last updated 05:00 02/03/2013
Aaradhna
SOUL STAR: Singer Aaradhna

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Iconic New Zealand record label Dawn Raid has received the ultimate compliment from one of the US heavyweights of the music industry.

"On a sonic level, Dawn Raid has consistently put A-level music into the marketplace," says Brett Alperowitz, vice president, A&R, Republic Records, which has recently signed another Dawn Raid artist Aaradhna.

"Savage more than held his own with US productions. Treble & Reverb [Aaradhna's latest album] could be played proudly alongside Amy Winehouse's Back To Black and Duffy's Rockferry. The only remix we're considering is adding a US hip-hop or R&B artist to the singles to improve their appeal to certain US radio formats.
   
Republic Records, home to fellow Kiwi artist Naked and Famous, Goyte, Florence + The Machine and Of Monsters And Men, is so confident in Aaradhna's international appeal, it's signed her to a multi-album deal.

"We discovered a fantastic song in Wake Up racing up the NZ charts and found it attached to a brilliant album recorded by an amazing artist in Aaradhna," Alperowitz says.  

"The bonus was finding the local label releasing it was our old friends Andy Murnane and Dawn Raid Entertainment."

"We snatched up all the territories that were still available. We want to introduce Aaradhna as an artist before jumping into our chase for radio airplay. She has a huge voice, poignant lyrics and a unique cultural background that we feel is very compelling. It's simply a great time for international artists with US fans and media.

"It's going to be important for an artist like Aaradhna to touch down on our soil and make an impression with media showcases, TV performances and live dates. Her presence and accessibility will make a difference. We're working on her calendar now, though we don't yet have any confirmed US dates. When she gets here, we're certain she's going to wow 'em!"

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- © Fairfax NZ News

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