X Factor judge and multi-platinum selling pop star Daniel Bedingfield has failed for a second time in his bid for taxpayer cash to promote his latest song.
Bedingfield had applied for a $6000 grant from the July round of New Zealand On Air's "Making tracks" funding to produce a video for his song Out Of My Head.
He also applied to the same grant in June for his song Every Little Thing but was turned down.
Bedingfield who spent some time growing up in New Zealand says he considers it home and credits the reggae he heard both in London and on Kiwi beaches as the major influence on his music.
His new EP is classed New Zealand music because it was recorded here and he has been mentoring New Zealand artists.
He has recorded recently with Kiwi musicians from Supergroove and Goldenhorse.
In a statement from NZOA today it said there had been 121 eligible applications and 23 had been selected including Elizabeth Marvelly, State Of Mind and The Chills. Bedingfield was not on the list of selected artists for the $178,000 grant pool.
In its statement NZOA said "each of the 121 songs was listened to by each of our seven panelists.
"Decisions are based on the broadcast, music and audience merits of the songs that have been submitted."
The move to obtain money by Bedingfield had been criticised by some in the music scene who said the money should be spent developing Kiwi music not bankrolling tilts at commercial hits.