It's all but official: New Lorde music expected to drop in two weeks
It's all but official that Lorde will release her latest album in fewer than two weeks.
The New Zealand singer is booked in to perform on popular American television show Saturday Night Live only days after the expected release.
Last Friday her record label, Republic Records, appeared to inadvertently publish the release date for Lorde's much-anticipated second album. Screenshots from the website indicated Lorde's next release would be March 7 (US time).
For a brief time, the Republic Playbook website displayed a list of upcoming releases.
A screenshot from the site read: "Lorde (Confidential title) 3/7," below a list of other artists and track names.
🚨Republic Records website just revealed we'll have new Lorde music coming out March 7!😱😱😱 pic.twitter.com/iG2Qmmr3y2— Pop Crave (@PopCrave) February 16, 2017
Hours after the information was allegedly published, the website was cleared of all content. Only a home page was left on the site and a search for any of Republic Record's artists landed on an error page.
Record company spokespeople refused to comment on the apparent website botch-up. No Republic Records insiders spoke out to deny Lorde's next album would be released on March 7.
The artist had been teasing fans with pictures and tweets about her upcoming album for months.
In November Lorde indicated the album had already been completed. She tweeted a picture of her earphones, saying: "Listen to the record on these every day. Wanna hear it exactly how you will."
On March 11, four days after the release, she was booked to play Saturday Night Live.
Earlier in February, Republic Records reportedly shared Lorde's soon-to-be released album with music industry insiders during a Friday night function.
Many of the insiders then went on social media to share their excitment about the album. Billboard music editor Jason Lipshutz simply tweeted: "Oh my Lorde."
It had been almost four years since the Royals singer released her first album, Pure Heroine.