A major operation: Adele's stadium setup has 120 tonnes of steel, 122 confetti machines and 761 lights
Adele is about to scramble the jets in preparation for her three forthcoming Auckland shows.
A ship is already on the way from Sydney, carrying the jigsaw puzzles that make up a huge 360 degree stage, the man behind Adele's downunder tour, Michael Coppel says.
Coppel, who is the chairman of touring company Live Nation Australasia, said hundreds of workers, 26 trucks, a ship and two huge Boeing 747 jumbo jets were required to get Adele's set from Australia to Mt Smart Stadium.
The cost of transport to Auckland alone would exceed $2 million, he estimated.
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Coppel, who started promoting shows for touring artists in the 1970s, said Adele's concert rivalled that of Fleetwood Mac and Coldplay. "This is of the scale of U2's 360 degree tour," he promised.
Adele would take stage in the centre of Mt Smart Stadium, giving fans a vantage point from all sides of the sportsground and allowing for maximum attendance, Coppel said.
"The structure is huge. It dwarfs the stadium, the height of the stage is probably that of Mt Smart."
The most complex part of the puzzle was a huge circular screen that moved vertically to give the stage different looks, he said.
The 360 degree stage structure also had a "golden circle, VIP area" built into it. Ticket holders paid upwards of $700 to enter the "golden circle".
Given the cost of putting on shows in New Zealand and Australia, Coppel said it was important to maximise revenue.
While he refused to discuss profits, Coppel said Adele's Australasian tour cost well into the "multi-tens of millions of dollars".
But the New Zealand interest in her shows had exceeded ACDC, he said.
"If we can't pay the same money in Australia and New Zealand, they [big name artists] won't come here. It's a harder world here. If they go to Europe they can play to 13, 14 cities - they come here there's really only 6 markets [Auckland plus the five biggest Australian cities].
"It leads to high ticket prices. That takes it away from some fans, but there's nothing else you can do because if you don't pay the money New York will, or London will," Coppel said.
Those sales, he said, would certainly cover the costs of the specially built stage as well as flying 100s of staff and tonnes of gear to New Zealand.
BY THE NUMBERS
The stage is 25 metres high.
It takes 58 hours to set up.
The stage is made of 120 tonnes of steel.
There is 4.6km of rigging chain.
192 speaker boxes – containing 1,280 individual speakers.
122 confetti machines.
138,000 white plastic chairs.
* Adele performs at Mt Smart Stadium on Thursday, Saturday and Sunday March 26.
- Sunday Star Times