Drake becomes first ever artist to reach 10 billion streams on Spotify
Canadian rapper and pop star Drake has become the first ever artist to hit 10 billion streams on Spotify.
A large chunk of those streams - about 20 per cent, according to Forbes - are from his most recent album Views, which is less than a year old.
Hit single One Dance has raked up just over 1 billion plays on its own. Hotline Bling, meanwhile, has been streamed on Spotify more than 600 million times.
The achievement comes as the Grammy-award winner dropped his 22-track project More Life. The 'playlist', which runs for just over 1 hour and 20 minutes, carousels between a variety of genres and features the likes of Sampha, Lil Swayne and Baka Not Nice.
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* Drake doesn't want his Grammys, suggests he was pigeonholed for being black
Drake is no stranger to breaking streaming records thanks to an impressive back catalogue and ability to jump between genres and styles.
Last year, he was announced as the most-streamed artist on Spotify. The company's chief strategy officer has labelled the Canadian superstar an "unstoppable" force in the world of music.
The Spotify milestone comes after Drake questioned his 2017 Grammys win, arguing it didn't "feel right" to have Hotline Bling win best rap song when there wasn't any rapping in the hit single.
"The only category they can manage to fit me in is in a rap category, maybe because I've rapped in the past or because I'm black," he said.
"I feel almost alienated, or [like the Grammys are] trying to purposely alienate me by making me win rap awards or pacify me by handing me something and putting me in that category because it's the only place where you can figure out where to put me."
- Sydney Morning Herald