How much TV do our children watch?

Last updated 11:45 31/07/2014
Children watching TV
Fairfax NZ
NEW STUDY COMMISSIONED: NZ On Air wants to know more about children's media use.

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A survey is planned on how much television New Zealand children watch.

Government funding agency NZ On Air is commissioning a survey on children's media use, including TV, computers and radio.

It follows a study focused on New Zealanders older than 15.

NZ On Air spokeswoman Allanah Kalafatelis said the tender for research providers closed this week.

It would take a week or two to decide on a provider to carry out the research, and then the methodology and questions would need to be formulated, she said.

It was expected that children would begin being surveyed at the end of this year.

The NZ On Air phone and online survey on 14,000 New Zealanders aged over 15 by Colmar Brunton in April found that more than 80 per cent of respondents watched TV daily, while 67 per cent listened to radio.

More than 10 per cent watched TV using an On Demand function online and 6 per cent used overseas online TV sites such as Netflix, BBC iPlayer and Hulu.

The survey found that more than three-quarters of 15 to 24-year-olds watched traditional TV daily and 66 per cent watched videos online (Youtube or Vimeo).

While radio was still popular, music was moving online faster than other content, with young people leading the charge.

Asked where they became aware of new music, 60 per cent of all respondents said on the radio, and 36 per cent said via streaming services such as Spotify, Youtube and Soundcloud.

Among 15 to 24-year-olds the latter figure jumped to 67 per cent.

NZ On Air said this year's survey was the first independent, publicly available New Zealand research across media types.

The agency funds content for TV, radio and online audiences.

"We will go where the audiences are, so having a clear understanding of where they are and how media consumption is changing is important to our strategy," it said.

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