Patrick Gower's 'thug life' goes viral
He's one of New Zealand's most colourful broadcasting characters. And now TV3 political editor Patrick Gower has become an international internet sensation as a "news thug."
A short clip of the journalist shouting "This is the f***ing news" has gone viral after it was posted on Facebook by Australian rapper Fortafy. It has been viewed almost 1.5 million times on the social media site.
And a You Tube clip of the scene from a Auckland Law School Revue skit has been watched by 132,00 people.
It shows Gower loudly talking to the camera in a law library. Behind him an irate student pops up and yells "This is a f***ing library."
Gower responds with the obscenity, before turning back to the camera. The Brisbane-based rapper put the clip to music, calling the video "3News thug life."
It pans into a close up of Gower's face, with the caption "thug life."
Gower referenced his new-found fame in a tweet this morning: "I didn't choose the thug life - the thug life chose me #thuglife "
Gower has since confirmed the clip was for a skit - and the irritate student was in on the joke. He's surprised by the attention - but said that according to experts the video will only go "viral" when it reaches five million views.
I didn't choose the thug life - the thug life chose me #thuglife— Patrick Gower (@patrickgowernz) December 21, 2014
"It wasn't for the news...I hate to let everyone down with the truth but it was a skit, not a blooper...you know me, I don't swear."
Nevertheless, Gower has taken the meme to heart and says he now wants to be known as "TuPat" after the late rapper Tupac Shakur.
"I'm a news gangster and that's what it means, don't get in the way of the news. That's my mantra."
He reckons 3News should adopt his line as a marketing slogan.
"You can sort of hear [newsreaders] Hilary [Barry] and Mike [McRoberts] saying it, can't you? Kia ora, good evening, this is the f***ing news."