TV ad prompts complaints

Last updated 05:00 05/08/2012
Carefree Ad
SHE SAID WHAT?: The Carefree ad has been causing a stir for using the word "vagina".

Relevant offers

TV & Radio

Michael Laws calls Hilary Barry unprofessional for tears for John Campbell Honouring the legend of Ted West John Campbell TV3 departure: He's no different to a can of soup Why you should care about John Campbell's demise Jeremy Clarkson talks about life after Top Gear What now for John Campbell? John Campbell thanks fans after departure news Letterman goes for laughs instead of tears on last show The sad end of John Campbell Sadness and anger as John Campbell bows out

A television ad featuring the words "vagina" and "discharge" has prompted 20 complaints.

The Carefree underwear liner ad features a naked woman covered by a flower, telling females about normal body functions.

"Even that bit of discharge in between our period is our body working to keep the vagina healthy," an actor says.

Carefree said the ad, thought to be the first to use the words in New Zealand, sought to break down taboos and encourage the correct names for body parts.

But since it went to air, the Advertising Standards Authority had received about 20 complaints.

When the ad ran in Australia, it prompted 30 complaints in 24 hours, but it was found to be appropriate.

Ad Feedback

- Sunday Star Times

Special offers

Featured Promotions

Sponsored Content