Australian show Yummy Mummies slammed for feed-shaming, trolled by Constance Hall

Constance Hall's pitch to appear on Yummy Mummies includes this honest as shot.
CONSTANCE HALL/FACEBOOK

Constance Hall's pitch to appear on Yummy Mummies includes this honest as shot.

Queen of the mummy bloggers, Constance Hall, is still waiting for her invite to appear on the beleaguered Australian reality TV show, Yummy Mummies. 

The painfully honest parenting writer has sent the show's producers a cheeky reminder that she's available to appear on the show via Facebook

"Dear channel 7, not sure if my invitation to appear on 'yummy mummies' got lost in the mail or if a certain producer hasn't seen how hot I look in my undies yet," Hall posted to her page. "Either way get your act together."


The post included a picture of Hall, clutching a bottle of beer, slumped on her couch in her mis-matched undies, grinning at the camera. 

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Australian channel Seven's upcoming reality series Yummy Mummies has been facing heavy criticism before it's even gone to air.  

FFX/SEVEN NETWORK

Australian reality show Yummy Mummies chronicles the lives of four wealthy mothers-to-be.

A promo for the upcoming show, posted on Seven's Facebook page, was slammed by viewers for showing one of its stars Maria DiGeronimo criticising a cafe patron who is breastfeeding her child.

"Breastfeeding in public is illegal, you just don't do it," DiGeronimo says in the show's controversy-chasing trailer.

Viewers quickly took to social media to denounce the promo as "repulsive" and "appalling", with a number threatening to boycott the network over DiGeronimo's "ignorant" comments.  

Yummy Mummies cast member Maria DiGeronimo.
Seven Network

Yummy Mummies cast member Maria DiGeronimo.

Change.org petition, calling on Seven to remove the program – or at least the offending portion from airing – has quickly earned around 19,000 signatures and counting.

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The petition, launched by The Australian Breastfeeding Project – an initiative started by photographer Sarah Murnane, aimed at ending the negative stigma around breastfeeding in public – calls DiGeronimo's statement "discrimination against breastfeeding mothers", and says Seven is in breach of Clause 2.6 of the Commercial Television Code of Practice, concerning "material which may cause distress".

Murnane told Fairfax Media she's already been contacted by breastfeeding mothers distressed they'll be on the receiving end of similar comments in public. 

Seven's promo revels in the controversy.
Seven Network

Seven's promo revels in the controversy.

"Our breastfeeding rates are already extremely low... This is a health issue that needs the nation's attention," she said.

"Many women have expressed they are now concerned this will encourage those who previously had this view to voice their opinions in public.

"[Seven] have used discrimination against breastfeeding women to try and increase their ratings and it's disgusting," she said.​

The series, which follows four wealthy expecting mums as they splurge on extravagant baby showers, was originally announced at Seven's upfronts last October and is set to premiere on Seven later this year.

In a statement posted on Facebook, the network attempted to distance itself from the controversial comments of the show's cast.

"Seven does not sanction the views expressed by those depicted in the program," the statement said.

Murnane says she's also filed an official complaint with the Australian Communications and Media Authority (ACMA) but was told they can't help until the show has aired, while Seven has yet to respond to the petition. 

"We actually doubt they ever will, unfortunately," she says. "We feel Channel Seven doesn't care that so many are so distressed and upset."

Seven have been approached for comment.

- Sydney Morning Herald and Stuff

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