No ShowmeTV for Telecom
Tauranga infomercial company Show Television has scored a victory over Telecom, which has agreed not to call its forthcoming internet television service ShowmeTV.
Show Television and its joint-venture, Show Me, threatened Telecom with legal action last month over Telecom's choice of name for the service. Show Television said it had caused confusion and distress for the 70-person firm.
Telecom spokesman Simon Hoegsbro said Telecom had been within its rights. However, it would pick a different name for its television service, which would still be launched as planned this year.
"While we believe we had the ability to continue with the ShowmeTV brand under the relevant trademark categories, we accept that Show Television and Show Me had some legitimate concerns given their own business," Hoegsbro said.
"We didn't think having a prolonged dispute about the name was in anyone's interest."
Show Television director Darryl Clarke said in a statement released by Telecom that it wanted to acknowledge Telecom had taken a "pragmatic approach" to resolving the situation.
Telecom spokesman Andrew Pirie said Telecom still planned to change its company name to Spark.