BREAKING NEWS
Severe earthquake in Christchurch ... Read more
Close

Tradies like you've never seen them

ANNIE STEVENS
Last updated 09:45 28/03/2014

Snickers paired up with Aussie builders to call out empowering statements to unsuspecting members of the public.

Relevant offers

TV & Radio

How to lose your appetite, 90 per cent of your stomach and 80kg George FM DJ 'rants' about loss of job Downton star's 'significant' alcohol problem New photos offer a glimpse of Game of Thrones season six TV Review: Who Do You Think You Are? 'Downton Abbey' star Brendan Coyle banned from driving Top Gear's full line-up includes F1 presenter Eddie Jordan, driver Sabine Schmitz Polly Gillespie's mystery boyfriend gets her name tattooed on him as Valentines gift The Simpsons' best-ever episodes Sex and the City star Kristin Davis in cringeworthy Australian TV skit

One stereotype that just won't rest is that dudes working on a construction site are inherently sexist, lecherous and blokey. I mean who knows what they do in their spare time, probably listen to Mozart and cut the crusts off their kids sandwiches, but the stereotype remains.

And to be fair, any woman who's walked warily past a construction site has probably been at least wolf whistled at, something we know that is not actually a compliment.

Anyway, this Snickers ad has turned all of that on its head by featuring super blokey tradies yelling out empowering messages to unsuspecting women, and absolutely making their day. It's great.

"What do we want? Equality. What don't we want? Misogyny!"

Right on, fellas. 

Though the Snickers tagline "you're not you when you're hungry", kind of says that builders can only be massive feminists just before smoko, maybe they're just like that all the time?

In any case, imagine how different things could be if this ad was real life?

Ad Feedback

Comments

Special offers

Featured Promotions

Sponsored Content