Tradies like you've never seen them

ANNIE STEVENS
Last updated 09:45 28/03/2014

Snickers paired up with Aussie builders to call out empowering statements to unsuspecting members of the public.

Relevant offers

TV & Radio

TV Pick of the Week: Bullies Pay TV Picks of the Week: July 5 to 11 TV Picks of the Week: July 5 to 11 Broacaster Miriama Kamo hosting new lifestyle show Eva Longoria: 'I want to be the female George Clooney' Live-stream TV? Sheep urinates on BBC reporter Broadchurch star Olivia Colman talks new drama David Oyelowo talks Nightingale Lost director signs on to Game of Thrones Game of Throne's Maisie Williams' weird fan requests

One stereotype that just won't rest is that dudes working on a construction site are inherently sexist, lecherous and blokey. I mean who knows what they do in their spare time, probably listen to Mozart and cut the crusts off their kids sandwiches, but the stereotype remains.

And to be fair, any woman who's walked warily past a construction site has probably been at least wolf whistled at, something we know that is not actually a compliment.

Anyway, this Snickers ad has turned all of that on its head by featuring super blokey tradies yelling out empowering messages to unsuspecting women, and absolutely making their day. It's great.

"What do we want? Equality. What don't we want? Misogyny!"

Right on, fellas. 

Though the Snickers tagline "you're not you when you're hungry", kind of says that builders can only be massive feminists just before smoko, maybe they're just like that all the time?

In any case, imagine how different things could be if this ad was real life?

Ad Feedback

Comments

Special offers

Featured Promotions

Sponsored Content