Tradies like you've never seen them

ANNIE STEVENS
Last updated 09:45 28/03/2014

Snickers paired up with Aussie builders to call out empowering statements to unsuspecting members of the public.

Relevant offers

TV & Radio

Toa Hunter Gatherer on Maori Television Real Housewives of Auckland a 'solid' start for Bravo? Wellington mayoral candidates talk beggars, traffic and the name of Plimmer's dog on Back Benches How the Real Housewives of Auckland got to be so rich In a dismal movie season, Netflix's Stranger Things is our great summer blockbuster Steven Hill, who played Law & Order DA Schiff, dies at 94 Andrea Tantaros sues Fox News, calling it a 'sex-fuelled, Playboy Mansion-like cult' New TV2 hypnotism show admits to using actors BSA ruling: On Pom bashing and freedom of speech Recap: Real Housewives of Auckland, episode 2 - 'This is Gilda's town'

One stereotype that just won't rest is that dudes working on a construction site are inherently sexist, lecherous and blokey. I mean who knows what they do in their spare time, probably listen to Mozart and cut the crusts off their kids sandwiches, but the stereotype remains.

And to be fair, any woman who's walked warily past a construction site has probably been at least wolf whistled at, something we know that is not actually a compliment.

Anyway, this Snickers ad has turned all of that on its head by featuring super blokey tradies yelling out empowering messages to unsuspecting women, and absolutely making their day. It's great.

"What do we want? Equality. What don't we want? Misogyny!"

Right on, fellas. 

Though the Snickers tagline "you're not you when you're hungry", kind of says that builders can only be massive feminists just before smoko, maybe they're just like that all the time?

In any case, imagine how different things could be if this ad was real life?

Ad Feedback

Comments

Special offers

Featured Promotions

Sponsored Content