The Beached Az whale is dead.
The YouTube phenomenon that first appeared in 2009 poking fun at the Kiwi accent, has died from eating too much "plistuc".
But the whale is a martyr for the environment, being used to highlight the plight of marine life everywhere ahead of World Oceans Day on Sunday.
In the latest online video, a collaboration between the Beached Az producers and Greenpeace New Zealand, the whale is now a ghost and in his thick New Zealand accent explains to his best mate, the seagull, why he has died and that "the whole ocean is gittung did too".
Beached Az producer Anthony MacFarlane said the producers hoped the lighter take on a serious global issue would help to spread the message further.
"We just want all the cuzzies and bros out there to know that the ocean's getting pretty sick and it's time we all took notice, so we don't have to kill off any more cartoon whales," he said.
"It's been pretty traumatic."
Greenpeace oceans campaign team leader Lagi Toribau said that while the video had serious undertones, it was hoped the humour would get the message out in a different way.
"We hope that a few more Kiwis look at ways they can make a difference," he said.
"There are also simple things like eating sustainable seafood, reducing your use of plastic and even keeping your car well serviced to prevent oil leaks - they all help to improve the health of our oceans."
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