Neosexual is the new bloke

Last updated 05:00 14/04/2009
WOAH: Every woman's dream: the Neosexual man.

Relevant offers

First there was the SNAG, then came the metrosexual, retrosexual and now - if marketers are to be believed - the neosexual.

Evolutionary changes in man used to take thousands of years, but now these transformations appear to be occurring from one decade to the next.

The "neosexual" has been identified as the latest male breed, having shrugged off the femininity of the metrosexual and returned to his more masculine, primitive roots.

The research, commissioned by a deodorant company, found 81 per cent of females wanted guys to be sensitive without losing masculinity.

The demographer and author of Man Drought, Bernard Salt, said men had to reinvent themselves for new generations, as women called the shots.

"[Generation] Y women in their 20s and early 30s feel generally empowered to make choices that perhaps previous generations may not have had," Mr Salt said.

"They want the manliness of a James Bond, the looks of Hugh Jackman, the humour of Jim Carrey and the youth of Zac Efron."

Ad Feedback

- Sydney Morning Herald

Recipe search

Special offers
Opinion poll

How does a strong cup of coffee make you feel?

More alert and awake

Jittery, anxious

It gives me an upset tummy

I feel no effect

Vote Result

Featured Promotions

Sponsored Content


Moata's Blog Idle

Hell is other parents

Friendly pets blog pointer small

Four Legs Good: A blog about pets

Pals and playmates (pictures)

We're Building a House blog

Jon Bridges builds a house

New Zealand's best deck built yesterday

Daily Fix


What do the stars have in store for you today?


Rev up your mind with our numbers game


Test your knowledge with our daily crossword