Cars don't equal sex appeal

Last updated 09:40 18/06/2009
NEW FINDINGS: In some surprising findings, researchers measured changes in the brain responses of women towards a range of men depending on the car they drove.

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Men, put away those wallets and save your cash, it seems that more expensive cars do not impress the girls.

And, if you are good looking you needn't bother with a car at all, you'll be just as attractive to the opposite sex without one.

In some surprising findings commissioned by popular SBS TV show Top Gear Australia, researchers measured changes in the brain responses of women towards a range of men depending on the car they drove.

The study tested the reactions to a luxury sports car, a ute, a 4WD, a hotted-up street car and a vintage classic.

The results showed that a man having a mid-life crisis did not impress the ladies with his expensive Porsche, unless he was accompanied by a beautiful young woman.

Money couldn't buy the humble tradesman sex appeal, as he failed to arouse a positive response in any of the vehicles.

The attractiveness of the `average Joe' family man improved dramatically in almost any of the cars, whereas the `good-looking surfer' remained very attractive to women even without a vehicle.

The young `homie' rated better in his hotted-up Nissan Skyline than in the expensive sports cars.

In one of the biggest surprises, the classic MG Roadster was viewed favourably when empty, but failed to impress the minute a man was seen in it.

The experiment, conducted by Neuro Insight, aimed to explore the argument, "does the car maketh the man".

"Pretty much every car made the family guy look better", Peter Pynta from Neuro Insight said.

But he had this advice for the good-looking guys.

"If you're a good looking bloke, don't even worry about it," he said.

The study will appear on Top Gear Australia on Monday June 22.


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