Pay day is better than sex, say young New Zealanders.
A survey of people in their 20s puts getting paid ahead of sex, winning a sports event, or meeting friends.
The Colmar Brunton survey said young women gave pay day a rating of 6.3 out of a possible seven while young men gave it a rating of 5.9.
Both sexes rated sex at 5.8 and winning at sports 4.7. Meeting friends earned a nod of 5.9 from women and 5.3 from men.
Relaxing at home also rated highly with men and women.
People in their 20s spent much of their young lives living with their parents and educating themselves in preparation for their entry into the ''real world'', said Spencer Willis, from Colmar Brunton.
''They have to work hard to earn their degrees and even harder to find work in their chosen profession.
''So for this generation, being rewarded in the workplace, be it by being given a pay rise or simply by being complimented at work, is enjoyed more than things the baby boomers would be typically think of as being pleasurable.
''They rank getting financially rewarded for work better than sex. In fact chilling on the couch is just as good,'' he said.
Women enjoyed relaxing at home more than men, put their families first more often, had a stronger desire for positive affirmation and were more professionally motivated.
That suggested women were working harder to achieve a work-life balance than young men, said Mr Willis.
About 80 percent of the survey participants had or were getting a university degree or equivalent tertiary qualification.
Colmar Brunton interviewed almost 500 people in their 20s in January of this year. The survey has a maximum margin of error of plus or minus 4.3 percent.
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