The rising trend of manscaped men

Guyzilian, anyone? If you're confused, think Brazilian wax, then think man.

It's no secret that men are starting to care more about the way they look.

But male grooming, or manscaping, isn't just for gays and metrosexual guys any more. Boys from the bush and big-wig CEOs are taking up the trend as well, according to salon owner Stephen Foyle.

Foyle's Sydney salon, Detail for Men, opened its doors two years ago in response to the growing interest in male grooming, and to provide guys with an alternative to a "fluffy female salon".

He says revenue at the salon is growing by 30 per cent every month and appointments are booked out for months in advance.

But he says some blokes can still find the whole business a little baffling, with some clients mistakenly getting their kit off for a simple facial.

"There have been many clients who are first time spa visitors who have gone commando to get a facial," he says.

"The therapists have learnt to give very clear instructions and tell the clients to just take their shirts off."

Foyle pins the popularity of manscaping on handsome stars like George Clooney, David Beckham and Brad Pitt.

"Men are much more conscious about the way they look," he says.

"It has been become more competitive in both corporate and personal lives of men (and) male role models are very well groomed - we like to say detailed."

He says that 80 per cent of clients are "bankers, lawyers and brokers", breaking the metrosexual mould.

"These are professionals which need to look their best for their job," he says.

"The rest of the profile of our clients can vary from a miner from Mount Isa to a farmer in Goulburn."

And he says the age bracket spans to cover uni students up to "CEOs of large companies".

"They tell us they are concerned about the way they look, they want to have a style change, and they want to look younger," Foyle says.

Detail for Men covers all bases, and while they will perform a full-body wax, they draw the line at the "guyzilian" – a "specialist service" in which all hair is removed from a man's neither regions.

According to Foyle, the reason men decide to get waxed is twofold – aesthetic and comfort.

"Generally speaking men with smooth skin are seen to be more attractive," he says.

"Men also get more sensation from smooth hairless skin."

James R, 25, is one man brave enough to regularly undergo a guyzilian – also known as back-burning.

He admits his friends give him a little grief over his wax, which removes all the hair from his back to his belly button – more commonly referred to as a "back, sack and crack".

But he says the benefits make the pain and "some pretty awkward positions" worthwhile – he has fronted up about six times.

"Sex is better and no nasty spiders out the side of your speedos," he says.

"I'm not a big fan of hair (and) it looks better."

James' girlfriend agrees.

"I definitely prefer it," she says.

"The sex is so much better and I don't like hairy men anyway.

"Plus, its nice to know that your partner can appreciate all the time, effort and pain women have to go through when waxing."

- AAP