January Jones ate it in pill form, it's rumoured John Travolta ate his wife's, as did Tom Cruise - so it's safe to say consuming a placenta is a growing trend.
And, as revealed in the latest episode of Keeping Up With The Kardashians, Kim K, 32, had firm plans to eat hers post-North West's birth.
"I definitely want to eat it," the then-pregnant Kim told her family over dinner.
"There's cook books of different ways you can cook it."
Momager Kris Jenner, however, was not so keen: "I just lost my appetite. That is the most disgusting thing I've ever heard."
The only other family member vocally open to the idea was mum-of-two Kourtney: "Why would you not take it? That's the question I want to know. I want to have a third child just to eat the placenta."
The placenta can be cooked, frozen as ice in juice, eaten as a jerky or taken in pill form. Those who do it believe it can help in preventing postnatal depression and help milk production. Traditional Chinese medicine has used placentas as a tool in a new mother's recovery for more than 500 years, but most doctors practicing Western medicine are not convinced.
"The hospital considers it a bio-hazard and we don't know what downsides there could be from exposing yourself to some of the hormones or toxins in it," says specialist OB-GYN Dr Lisa Masterson from The Doctors.
"So we just don't know if you're doing benefit or you're doing harm," she said.
Other animals do eat their placenta, but some theorists believe that is simply to clear up evidence of there being young in the area in order to ward off predators.
BABY NORTH WEST TO BE 'REVEALED' TODAY
In other news, Kanye will show the world a picture of his two-month-old daughter North West tomorrow (NZT) on his mother-in-law's talk show Kris.
This is the final episode of the eight-week trial of the show, and the producers are hoping it will provide a much-needed ratings boost so the show will be picked up.
The show was recorded earlier this week and one audience member has spilled on what the baby looks like:
"She has big cheeks, a lighter complexion than Kanye, but closer to Kanye's colour than Kim's. She has straight black hair and almond eyes just like Kim. She has a round face and is really cute."
Here's a quick promo for today's show in which Kanye talks about his love for his baby Mama and looks super comfortable on the couch (eye contact with Kris seems to be his version of nails-across-a-chalkboard) ...
- © Fairfax NZ News
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