Beauty: Lid primers and no-brows

LEONIE BARLOW
Last updated 05:00 13/07/2014
lid primer

NEW LOOK: Need your eye makeup to look like it's been applied by a pro? Use a lid primer.

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Beauty

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Lid primers could do with a better PR agent. When it comes to misunderstood beauty products, they are right up there. Applying foundation all over your face, including your eyelids, (as most of us are wont to do) and then wondering why your shadow creases is daft. Foundation just doesn’t cut it. Primers, especially those as good as Smashbox’s Photo Finish Lid Primer, $45, apply like a cream and dry to form a matte finish that acts as a barrier between the oil on your lids and eye shadow.

You may scoff, as I did when I first discovered them. But the difference lid primers make is well worth putting aside any cynicism for. Products like Bare Minerals Prime Time Eyelid Primer, $32, and Benefit’s Stay Don’t Stray, $49, are well worth shelling out for. The latter also goes one step further than your standard eyelid primer and can also be used under the eyes to prevent concealer from creasing. It comes in two shades and looks great worn on its own, too.

POINTER: THE NO-BROW

Miley Cyrus, Katy Perry and Kendall Jenner are all bleaching their brows but - beware - this is one questionable new craze. Katy Perry is the newest celeb to jump onto the bleached-brow bandwagon, recently posting a shot of her practically invisible brows on Instagram. The 29-year-old may have also been sporting Kermit-the-frog green braided buns and neon nail art in the shot but her barely-there brows are grabbing all the attention.

Twenty-one-year-old Miley kicked off the bizarre trend back in November last year when she appeared on the cover of W Magazine sporting the new look. Lady Gaga, unsurprisingly, quickly followed suit, stepping out at a number of high-profile events with her very own version of invisible brows, and Kendall Jenner rocked the look on the runway for Marc Jacobs back in February this year.

We’re not expecting the look to go mainstream any time soon; in fact we’re surprised it’s managed to gain as much traction as it has. Brows are an important facial feature. They frame the face and create balance and symmetry. If you’re tempted to try this we suggest it may be best to fake it before you make it permanent. The best way to do this is to comb a combination of concealer and pale matte eyeshadow through your brows with a clean mascara wand.

Regardless of trends, thicker, fuller Cara Delevigne-esk brows will always give a more natural, youthful look.

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- Sunday Magazine

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