Want to look amazing in selfies? You need to know about the 'squinch' video

If squinching is good enough for Taylor Swift, it's good enough for us to give it a go.

If squinching is good enough for Taylor Swift, it's good enough for us to give it a go.

Taking a selfie this weekend? Forget throwing out a duckface (popular with the Kardashians and Cara Delevigne) or smizing (smiling with your eyes), which is so Tyra-Banks-America's-Next-Top-Model-circa-2010.

The way to ensure a fabulous photo is The Squinch.

Part squinting, part pinching your eyes, the squinch is the brainchild of New York photographer Peter Hurley, who has taken it upon himself to rescue the billions of people across the globe shooting inferior selfies, and apparently not looking their best by resembling "a deer in the headlights," he says in his 15-minute explainer video.

He goes deep into detail to make sure we understand exactly what he means by squinching. It's basically a half squint, then you pinch your lower eyelids in to get the perfect Squinch face.

It's sexier and less scary than we normally look in photos, according to Hurley. And he just wants to help the world be more beautiful, now that everyone is obsessed with self-photography.

Celebrity fan of the squinch is uber star Taylor Swift. Note her half-squinty, half-pinchy eyes in shots when she's trying to look really hot (that's usually when she's photographed next to best friend and supermodel Karlie Kloss​). And really, it's advisable that anything Taylor does, we should all scrutinise and try to copy to the best of our ability – just in case it's partly responsible for her phenomenal success (grasping, I know).

He's photographed in glasses more often than not these days, but Brad's still a super squincher. PHOTO: GETTY IMAGES

The other famous person with a natural squinch face is Brad Pitt. He cottoned on to the appeal of the squinch way before Hurley even started taking photos. That squinchy Pitt expression has appeared on countless magazine covers and made millions of women swoon all over the world. And we're not about to argue with that.

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Personally, I'm not one for practising a new "face" in the mirror, but those who've lived through smizing (oh come on, I know you know what I'm talking about), or have tried to "magnum" like the famous Zoolander face, will be pleased to know the squinch really does suit everyone and is much more natural looking than attempting a duckface, a la Kim Kardashian.

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Hurley's logic is that the wide eyed, deer-in-the-headlights expression makes us look scared and uncertain – which equates to exuding zero confidence, something we know has proven to be less attractive.

Squinching, on the other hand, closes our eyes up so we look friendlier, more welcoming, more confident and, therefore, more appealing.

And if Kylie Jenner, who blasted onto the Insta scene about 50 paces behind her older sisters but has caught up with great speed (she's already being hailed as the newer, younger version of Kim), has been able to use the squinch in her quest to be a bigger celebrity, then you know Hurley's on to something.

Ready to give the squinch a whirl?

Half squint the top of your eyes – not too much! Hurley is adamant it's just a slight squint.

Pinch your lower eyelids in together a teensy bit – this is the key to nailing the squinch.

Try not to look like you're in pain. You're enjoying yourself! It's totally natural! You're squinching!

Now laugh, because this selfie business can't get much more silly than this.

 - SMH

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