Lady Gaga has given fans a sneak peek at her signature scent - and the world's first black perfume - Lady Gaga Fame.
"So last minute surprise! In a few hrs were going to debut FAME, the fragrance campaign ad shot by STEVEN KLEIN," she said.
Lady Gaga Fame will be released globally in late August by the artist's Haus Laboratories and Coty.
The perfume is black in the bottle, but the liquid becomes invisible when it hits the air.
"Fame is an illusion - if you really want it, anyone can have it," Gaga told WWD via e-mail of the concept for the fragrance.
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