Kate Upton has gone where no swimwear model has gone before.
She has managed to break into a very exclusive club, reserved for A-List female celebrities and super models - the cover of Vogue in the US.
Upton's name isn't one associated with high fashion, so her breakthrough is all the more remarkable.
The 20-year-old, who is best known for racy photoshoots in Sport Illustrated and GQ and last year's viral video sensation, the Cat Daddy, says she has one up on cat walk models - her personality and connection to her fans.
Upton is a Twitter addict and has dived right into the video-sharing app Vine. "It's just me sharing my life. I like it if it's authentic and in the moment and happening," she tells the magazine.
She says she didn't "buy the magazines that had models on the covers" when she growing up "because I didn't know them. So I think this kind of gives me, as a model, a personality that people can connect with".
Upton's voluptuous figure has been derided in fashion circles, with the casting agent for the Victoria's Secret catwalk shows dismissing her as looking "like a Page 3 girl".
Vogue writer Lizzie Widdicombe waspishly gets to the nub of the issue: "descriptions of her figure tend to involve euphemisms for a single word - breasts".
"The fact that Upton has become our Girl of the Moment is all the more remarkable given that she's done it in her own digital-age way.
"She wasn't championed, early on, by a photographer like Steven Meisel or David Sims. Riccardo Tisci didn't put her on the runway at Givenchy à la Joan Smalls.
"She even bypassed the Victoria's Secret runway show - which has proved to be a launching pad for the likes of Candice Swanepoel and Miranda Kerr. Instead, Upton has accumulated Sports Illustrated covers and buzzy television ads and - above all - has made canny use of social media."
Upton, praised by Vogue for her down-to-earth attitude, says she loves her curvaceous figure and wants other women to be confident about their bodies.
"The things that they're rejecting are things that I can't change. I can't change my bra size. They're natural! I can work out and I can stay healthy and motivated, but I can't change some things.
"I really just live my life. I love my body. It's what God gave me! I feel confident with myself, and if that inspires other women to feel confident with their bodies, great."
- © Fairfax NZ News
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