10 fragrances to fall in love with right now

Last updated 12:42 03/07/2013

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Thank goodness fragrance is mostly seasonless because it’s a funny time of year right now.  We’re cold; fashion stores are going into sale, and there are hints of Spring drops to come next month. 

It may be that one of your best investments right now could be a new perfume. We checked out the international fragrance awards and checked in with some experts to bring you the 10 best scents. Click through the slides to see them (in alphabetical order - noone can say we’re not fair!)

Dita von Teese
Only recently launched in New Zealand, Dita Von Teese - the entertainer’s first fragrance - won the Duftstars Award (Germany) for best female fragrance in 2012. Some Farmers stores have already sold out, and it hasn’t even featured in their mighty catalogue yet.  Dita von Teese is “elegant, sophisticated, sexy, dark and mysterious” says von Teese herself. The main notes are jasmine and incense, with rose prominent too. $59.00 (40ml EDP).

DOT Marc Jacobs
This lush, juicy floral won the best women’s prestige fragrance at the US Fifi 2013 awards, as well as Best New Fragrance for Woman and Readers’ choice award for women, at the 2013 Fifi Awards in the UK. It’s described as ‘floral-fruity, surrounded with exotic notes of coconut and wrapped in soft vanilla embrace.’  Main notes are red berry and Pitahaya (Dragonfruit). From $95 (30ml EDP).

Florabotanica Balenciaga Paris
This sophisticated, somewhat oriental, floral was voted the best women’s luxury fragrance of 2013 at the US Fifi awards in June. Balenciaga is a long-established and celebrated couture fashion house with an equally long fragrance pedigree. Kristen Stewart is the face of Florabotanica, and its main notes are rose and carnation, with freshness added by mint and vetiver*. From $110.00 (30 ml EDP).

Girlfriend Justin Bieber

The second fragrance from the teen idol won the Women’s popular fragrance and Consumer Choice awards at the USA’s Fifi awards in June (2013). It’s a fruity floral with main notes of blackberry, mandarin and strawberry. Good going into the warmer seasons, and aimed at those who would like to be Justin Bieber’s girlfriend. From $49 (30 ml).

Jo Malone Osmanthus Blossom
This limited edition ‘delicately exotic’ white flower has only been on counters in New Zealand for a few weeks and it’s already selling fast. Devotees love Jo Malone because you can mix the different fragrances to customise your own.  From $110 (30ml)

La Petite Robe Noir de Guerlain
Described as ‘the essence of Parisian elegance', La Petite Robe Noir (Little Black Dress) won all the awards in its category at the French Fifis (2013). It’s a gourmand* fragrance, with main notes of licorice, macarons and vanilla.
From $110 (30 ml).

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Prada Candy L’eau
Jacqui Davies, fragrance buyer at JR Duty Free tells us “with the launch of the original Prada Candy, sales were phenomenal...I think the juice*** is better than the original.” The fragrance is playful and seductive - check out the super-cute promotional video featuring French actress Léa Seydoux and directed by Wes Anderson and Roman Coppola, on the Prada website.  Main notes are caramel and benzoin****.  From $112 (30 ml) - on counter from 8 September (retail) and a little earlier at Duty Free.

Serge Lutens Nuit de Cellophane EDP

Cultish and special, Serge Lutens fragrances are said to have become ‘an underground favourite worn by an initiated class of style connoisseurs.‘   Main notes are osmanthus (a white flower), jasmine and mandarin. 50 ml $227 at Mecca Cosmetica.

Stella McCartney L.I.L.Y Absolute
This is the new “absolute” version of the popular L.I.L.Y fragrance and will be available from 22 July. Deeper than the original, its main notes are Patchouli, Lily of the Valley, and Pink Pepper. 50ml RRP$157

Wonderstruck Enchanted By Taylor Swift
This ‘Oriental Gourmand**’ won the Celebrity Fragrance of the Year award at the USA’s Fifi awards (2013). Main notes are sugar, vanilla and wild berries. It has just hit counters here in a smaller size - from $59 (30 ml EDP.

*Vetiver (green/herbal) is obtained from the root of an Indian grass
**Gourmand Scents are those with with edible, dessert-like qualities
***‘Juice’ is industry jargon for perfume/formulation
****Benzoin is a fragrant gum resin obtained from a tropical eastern Asian tree, with an odour remeniscent of vanilla.

- Stuff


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