A new pageant show is set to dazzle American TV with its backstage drama and diva tantrums, and this time it's not toddlers in the limelight.
Being Mrs Perfect takes viewers into the world of the highly-competitive, dramatic and borderline ridiculous Mrs. pageant circuit in Denver, Colorado.
Mrs pageants reportedly began as an alternative to traditional Ms pageants, which prohibited married women from participating. Antiquated much?
From the looks of it, the contestants are held captive in a shared-living situation - much like the houses on Big Brother, or my personal favourite, The Bachelor - while they wait to be subjected to the critcal gaze of judges and viewers alike in beauty pageants.
So basically, like any reality show, every scenario centres around gaining the most cringe-worthy moments of 'reality' in order to embarrass, berate and mock the 'stars' into fame.
And by the looks of it, this show will not disappoint.
Cling-wrapping body parts to make them look leaner, on-the-spot plastic surgery and constant tanning seem to be daily necessities for the contestants.
And with phrases such as "I've got to look those judges in the eye, I've got to, like, mojo the crap out of them" being thrown around in the trailer - audiences are bound to tune in.
Other highlights include the fiery contestants arguing about such issues as who weighs the least - "you didn't beat me on the scales, boo," and dropping f bombs.
"I dream about that moment when that crown's on my head, and I know that all the times of not eating, all of the cardio will be so worth it."
Let's just hope, for the sake of these ladies who are bound to face relentless criticism, that the show is merely a publicity stunt and not by any means their life's work.
Or one of them could be 'mojoing the crap' out of everyone sometime soon.
What's your fave grooming option?