One of the issues with foundation is that you don't really know whether it's going to suit you until you've bought it.
No wonder so many women buy one type and stick with it, regardless of changes in skin condition, age and climate - all of which effect how a foundation performs.
So, if you're investing in a new skin formula it pays to go to the counter armed with information. Here's what to expect from a good base:
- A foundation can't reasonably be expected to cover blemishes. That's the job of concealer.
- If you are freckly, choose a foundation shade that's a shade lighter than your freckles but a shade darker than your skin - something in between. A sheer foundation is also better than a full-coverage one because it will help your freckles to appear as if they are melting into your skin.
- Generally, the older you are, the less foundation you need.
- Few things look worse in summer than full-coverage matte foundation. It looks like the skin's being suffocated.
- Apply foundation only where you need it. Some women only need foundation to cover redness around the sides of the nose or to conceal pores on the chin.
- Primer really will make your foundation last longer. They usually contain silicon, which also prevents your base from settling in fine lines and wrinkles.
- When applying foundation, start from those central areas that need it most and then work out, blending towards the hairline. This gives a more natural-looking finish.
- Thinner foundations are always best applied with your fingers; that way you can really work them into the skin. Thicker foundations can be applied with sponges, brushes or fingers.
- For a luminous glow, mix illuminator with liquid foundation on the back of your hand before applying.
- Foundation goes on first, concealer second.
- For a truly dewy finish, combine foundation with moisturiser before applying (or get a foundation with a lighter texture).
- Powder highlighter can be applied either before foundation or after... it's up to you. Applying it under foundation gives you a more subtle finish. But if defined cheekbones are your goal, apply your illuminator second.
- Most women don't need to use powder. If you don't like a powdery finish but have oily skin, choose an oil-free semi-matte foundation specifically designed for your skin type. This should mean you can ditch the translucent.
If you find that your foundation just doesn't work for you, you can trade it in anytime between now and August 25 at Elizabeth Arden's on-counter foundation exchange. Just take in your current foundation (any brand excluding Arden's) to an Arden stockist and receive $20 off a new EA foundation.
- © Fairfax NZ News
What do you think of 'manscaping'?Related story: (See story)